Adqura Loyalty Rewards App powered by Pega

Adqura Rewards enables organizations to create differentiated loyalty strategies that personalize benefits, offers, and rewards for each individual customer. The platform uses customer data, behavioral signals, business eligibility rules, and value models to dynamically determine the right reward at the right moment. This ensures the program is not only engaging for customers but also commercially aligned to business objectives. Key objectives include: Engage customers through personalized, relevant interactions Recognize & reward loyalty transparently and meaningfully Deliver seamless reward fulfillment across owned and third-party channels Manage loyalty currencies (points, tiers, bonuses) stored externally or integrated via APIs Provide end-to-end reporting and program management capabilities Omnichannel Engagement Across the Customer Lifecycle The solution orchestrates both proactive and reactive next-best-action engagement across digital and service touchpoints. It operates natively within the Pega ecosystem to deliver and track loyalty interactions in: Digital channels (web, microsites, mobile) Online account and self-service portals Email and outbound communications through Pega CDH 3rd-party fulfillment partners via real-time or batch integration APIs for custom channels or partner ecosystems This omnichannel foundation ensures the loyalty program functions as an integrated part of every customer interaction, rather than as a disconnected marketing component. End-to-End Voucher and Reward Management Adqura Rewards includes a complete voucher and incentive management capability supporting first-party and third-party fulfillment. Organizations can: Generate and manage single-use or multi-use vouchers Produce unique offline redemption codes Integrate with external reward providers (e.g., gift cards, brand offers) Trigger automated fulfillment via APIs or batch files Track issuance, acceptance, usage, and expiry Manage lucky-dip draws, lotteries, and scheduled incentives Maintain a full audit trail of customer interactions and reward history A flexible fulfillment engine supports both owned and external providers, enabling businesses to scale their catalog of rewards without operational bottlenecks. Configurable, Industry-Agnostic, and Deployment-Ready Adqura Rewards is designed to be industry-neutral. The current out-of-the-box version can be instantly demoed, lightly configured, and deployed across sectors such as financial services, telecommunications, retail, travel, healthcare, and utilities. The application has been built on the latest generation of Pega CDH and can be used as an accelerator for new implementations or retrofitted into existing CDH environments.