Sold by: Pegasystems
Deployed on AWS
Pega Customer Decision Hub optimizes lifetime value by providing an "always-on brain" for your business - unifying your data, analytics, and channels into one connected experience.
4.4
Overview
Customer Decision Hub collects data from every interaction as it's taking place, combines that with the customer's full interaction history to determine their current context, and then delivers next-best-action recommendations during their moment of need. With Pega, you'll pivot between selling, serving, retaining, and nurturing in real-time and quickly deploy new strategies to keep pace with ever-changing market conditions and customer demand.
All delivered as a service on AWS
Highlights
- Increasing relevance with empathetic selling Pega doesn't push products to customers in large batches. Customer Decision Hub only recommends selling to customers if they're in-market and it adds value to their current situation. With and empathetic approach to selling, clients routinely see a 3 - 6X increase in response/conversion rates and generate an average of $226 million in incremental revenue every year.
- Mastering proactive customer retention Customer Decision Hub doesn't wait for customers to tell you the're leaving - it constantly monitors their situation, looking for signs of churn. Once identified, you'll proactively trigger personalized retention offers and adapt experiences in real time with the next best actions designed to retain their business without over-incentivizing. Customer Decision Hub clients routinely reduce churn rates by 10-50% and retain an average of $193 million annually.
- Driving loyalty with preemptive service What if you could solve your customer's problem before they know they had one? Custoemr Decision Hub identifies customers who are likely in need of service and delivers preemptive messages - resolving the issue before it even happens. By anticipating moments of need and getting ahead of customer problems, clients typically receive a 10-40 point increase in NPS
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Pega CDH | Usage of Pega Cloud Services as defined by End User License Agreement | $9,999,999.00 |
Dimensions summary
This listing bills through a single contract dimension called Pega CDH (Units). You buy units of Pega Cloud Services, with usage defined by the End User License Agreement. There are no separate tiers, instance sizes, or add-on dimensions to compare. Your cost scales with the number of units you commit to under the contract. The unit count you select sets your commitment for the term. To determine how many units fit your customer engagement and real-time decisioning needs, review the license agreement terms and confirm with the vendor.
Top-of-mind questions for buyers
A unit measures usage of Pega Cloud Services as set by the End User License Agreement. The agreement defines how usage translates into units. Because the exact counting method is governed by that license, review its terms and confirm with the vendor how your engagement volume maps to units.
Your committed unit count sets your cost for the contract term. As usage grows, your bill depends on how the End User License Agreement counts that activity against your units. Track your consumption against the committed amount and confirm scaling and any added-unit handling directly with the vendor.
The dimension bills for usage of Pega Cloud Services under the End User License Agreement. The product runs as a cloud service, so the license terms define what the units include. For specifics on what falls inside the unit charge versus separate costs, confirm with the vendor.
www.pega.com
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Pega customers can gain access to support resources through our community support, with documentation and expert resources here: https://community.pega.com/ Global Customer Care: https://msp.pega.com or Contact us over the phone at:
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Information Technology and Services
One of the best tools to transform your customer engagement
Reviewed on Feb 19, 2025
Review provided by G2
What do you like best about the product?
The NBA designer is something that has helped our org immensely. It is very simple to implement, and has really made our customer support workflows very productive. The low code features have also helped citizen developers like me in creating business rules without any coding.
What do you dislike about the product?
The UI can feel very cluttered and overwhelming. I really wish the UI was more compact and the information was logically grouped to enhance ease of access.
What problems is the product solving and how is that benefiting you?
Pega CDH has helped us immensely in personalizing the experiences for every user and also marketing the right products to them, without any coding involved.
Sanjay M.
Worth trying if you’re looking for ways to personalize CX
Reviewed on Nov 22, 2023
Review provided by G2
What do you like best about the product?
Simple user interface. Intuitive functionality that connects well to business and customer KPIs. Predictive analytics that is starting to leverage generative AI.
What do you dislike about the product?
Lack of customization, options, and lack of OOB integration with other platforms.
What problems is the product solving and how is that benefiting you?
It helps to predict customer behavior and decisions to stimuli based on past events.
Anudeep N.
Best usage for customer marketing
Reviewed on Nov 03, 2023
Review provided by G2
What do you like best about the product?
Best customer experience by providing the relatable interests of user by making better decisions using AI recommendations .
What do you dislike about the product?
When i have tried cdh we found that it is some what difficult to integrate with other systems and the time for implementing it is high compared to other platforms
What problems is the product solving and how is that benefiting you?
It allows us to for getting next best actions of customer for business requirements and i used it to enhance the business process. It improved customer engagement and business agility for respective customers.
sadam r.
Best Action designer
Reviewed on Apr 21, 2022
Review provided by G2
What do you like best about the product?
This is best because it is easy for users to handle . With the use of Pega’s Next-Best-Action Designer, you can configure and control all of your one-to-one decision strategies from a single interface – with best-practice guardrails built right in.The Pega decisioning hub does what it says on the tin; it is a truly integrated single platform that enables business to deliver personalisation at scale. Experience of other software companies often brings 'stuck together' solutions where they've procured products and sellotaped them. Pega provide a wealth of capability and features in a single product that is core to the solution. It is robust, scalable and has enabled us to manage a complex portfolio and customer base. Complex doesn't mean complicated but it allows us to leverage insights, ML and decisioning strategies to do the right thing for the customer at the right time.
What do you dislike about the product?
i don't think so there is anything to dislike but to compete with this digital ear its team needed to work on its improvement on a daily basis. and it should be more user friendly.Further investment from Pega to seamlessly integrate into data visualisation tools like Qlik would be really valuable. Whilst Pega itself has it's own this is considerate of the data mastered within it rather than the broader aspects of customer insight and analytics. For it's own purpose it can be useful but we need to be able to stream data out of Pega into other tool sets to enable self serve. Pega has invested heavily in recent years in traditional CRM channels and the latest version is vastly improved. Further investment here, especially with helping clients to transition from traditional batch to always on would be valuable. Staying ahead of the latest advancements in technology - python, R, sagemaker, stream sets, kafka, react, google cloud etc are where big companies are focusing their effort and Pega needs to ideally go faster to ensure their technology can be developed at speed in line with their clients growing demand.
What problems is the product solving and how is that benefiting you?
In our company, we are moving to Pega SaaS from on premise; if we could start over and it was available at the time we would have implemented this model rather than on-premise.
Recommendations to others considering the product:
best solution ever