Sold by: Esri
Gain a Competitive Edge with Location-Based Market and Community Intelligence. Get access to site analysis, business analytics, community intelligence, and demographic insights. ArcGIS Business Analyst Web App helps you make smarter market and community planning decisions using the power of location intelligence.
4.5
Overview
Magnify your understanding to see people and business opportunities clearly.
ArcGIS Business Analyst Web App is a location-based market and community intelligence software that combines demographic, business, lifestyle, spending, and Census data with map-based analytics for smart decision-making. Through desktop, web, and mobile apps, Business Analyst demographic mapping software helps you identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the analysis across your organization as accurate infographic reports and dynamic presentations. ArcGIS Business Analyst comes with more than 15,000 geodemographic variables for over 90 percent of the world population. Combine your own location and customer data with demographic data to validate your instincts about a prospective location, whether it is local or global.
Combine Demographic, Behavioral, Lifestyle, Spending Data, Maps, and Intuitive Analytics to: -Identify under-performing markets and vulnerable areas spatially -Pinpoint the right business continuity, economic indicators, and growth strategies -Illustrate unique characteristics of your area using interactive maps -Determine where to allocate resources based on population need -Understand trends using past data and future projections to better plan for the future -Share market and community research across your organization
FOR US DISTRIBUTION ONLY. Contact Esri directly if you are a US government, non-profit, or other customer with special pricing considerations. Outside of the United States, please contact your local Esri office for availability and pricing information.
Highlights
- ArcGIS Business Analyst Web App helps you make smarter decisions for market planning, site selection, and customer segmentation by combining demographic, business, lifestyle, spending, and census data with map-based analytics.
- ArcGIS Business Analyst mapping software helps you identify under-performing markets, pinpoint the right growth sites, find where your target customers are, and share the analysis across your organization as accurate infographic reports and dynamic presentations.
- Optimize site selection to identify the most profitable sites, employ easy-to-use business analytics tools, access authoritative demographics, create beautiful maps and professional reports, and instantly share your market research with decision-makers.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Standard | ArcGIS Business Analyst Web App Standard is accessible through a Creator user type and comes with tools for quick analysis, maps, reports, and infographics for site analysis. The Standard edition lets you find optimal sites that meet criteria for success, access to over 100 out-of-the-box infographic templates and reports, and the ability to create study areas based on rings, driving, or walking time and distance. Instantly share market and community research with decision-makers through presentation-ready reports and infographics; in a web browser or on your mobile device. | $700.00 |
Advanced Bundle | ArcGIS Business Analyst Advanced Bundle includes everything in the Standard edition plus additional spatial analysis tools including drive time, territory design, consumer profiling, target marketing, void analysis, points of interest search, and suitability analysis. Seamlessly share your findings across your organization to create awareness, influence decisions, and affect change. | $5,200.00 |
Dimensions summary
You choose between two contract-based editions, both licensed by units. The Standard edition gives you site analysis tools, maps, reports, and infographic templates through a Creator user type. The Advanced Bundle builds on Standard, adding spatial analysis tools like drive time, territory design, consumer profiling, target marketing, void analysis, points of interest search, and suitability analysis. The two editions form a tiered structure. Advanced includes everything in Standard plus the extra analysis capabilities. You select the edition that matches your analysis needs, then set the number of units you require.
Top-of-mind questions for buyers
A unit maps to one named user license tied to a Creator user type. Each person needing access to the web app consumes one unit. You set the number of units to match your team size when you purchase the contract.
The Advanced Bundle includes everything in Standard plus extra spatial analysis tools. Moving to Advanced changes your unit rate to the Advanced tier. You pay the Advanced price per unit rather than adding a separate charge on top of Standard.
Choose Standard for site analysis, maps, reports, and infographic templates. Choose the Advanced Bundle if you also need drive time, territory design, consumer profiling, target marketing, void analysis, points of interest search, and suitability analysis. Both are contract-based and licensed by units.
www.esri.com
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Vendor refund policy
To request a refund within 30 days of your purchase, please contact marketplacehelp@esri.com and include the following: User's Name, Order Date, Order Reference ID Number, Product/Line item(s) you wish to return, and your contact information in the event an Esri representative needs to speak with you.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
https://support.esri.com/en/ Esri Technical Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Karthick K.
Rich Market Data and Drive-Time Insights That Make Site Selection Easy
Reviewed on Apr 27, 2026
Review provided by G2
What do you like best about the product?
Provides rich demographic and market data (population, income, spending) in one place
Very useful for site selection and business decision-making
Drive-time and trade area analysis gives more realistic insights than simple distance buffers
Easy integration with ArcGIS Online and dashboards
Generates professional reports automatically, saving time
User-friendly interface — even non-technical users can perform analysis
Supports data-driven decision making for retail, logistics, and urban planning
Helps identify target customers and market potential quickly
Cloud-based access makes it easy to use from anywhere
Very useful for site selection and business decision-making
Drive-time and trade area analysis gives more realistic insights than simple distance buffers
Easy integration with ArcGIS Online and dashboards
Generates professional reports automatically, saving time
User-friendly interface — even non-technical users can perform analysis
Supports data-driven decision making for retail, logistics, and urban planning
Helps identify target customers and market potential quickly
Cloud-based access makes it easy to use from anywhere
What do you dislike about the product?
High cost (credits/subscription-based), especially for frequent or large-scale analysis
Data limitations in some regions (less accurate or outdated data outside major cities)
Limited customization and advanced analysis compared to tools like ArcGIS Pro
Data limitations in some regions (less accurate or outdated data outside major cities)
Limited customization and advanced analysis compared to tools like ArcGIS Pro
What problems is the product solving and how is that benefiting you?
ArcGIS Business Analyst solves the problem of combining location, demographic, and market data for better decision-making. It helps in site selection, customer analysis, and market evaluation, saving time and improving accuracy. It benefits me by streamlining my GIS workflows and enabling faster, data-driven insights.
Charlyn S.
Business Intelligence in few clicks.
Reviewed on Jun 13, 2025
Review provided by G2
What do you like best about the product?
It provides data-driven insights important to all stages of business.
What do you dislike about the product?
There is nothing that I dislike in the current offering.
What problems is the product solving and how is that benefiting you?
Establishing market segments.
Todd B.
Great Features for Solving Complex Geospatial Problems
Reviewed on Sep 17, 2023
Review provided by G2
What do you like best about the product?
I like the ability to perform drive time/drive distance analysis on points of interest.
What do you dislike about the product?
Sometimes it runs slowly for unknown reasons.
What problems is the product solving and how is that benefiting you?
It allows me to measure distances between points of interest for public health and health care data.
Management Consulting
Arcgis
Reviewed on Jul 26, 2019
Review provided by G2
What do you like best about the product?
The data input is easy to plug in and analyze
What do you dislike about the product?
The updates are frequently hard to install
What problems is the product solving and how is that benefiting you?
The statistics are good for time management
Research
ArcGIS Business Analyst Review
Reviewed on Jul 10, 2019
Review provided by G2
What do you like best about the product?
There is lots of information available to use
What do you dislike about the product?
Sometimes tables cannot be exported due to size
What problems is the product solving and how is that benefiting you?
I use business analyst to extract information that has to do with a working area local school, airports, parks, street data, and hydrography information.