Cloudinary Video is an API-first and AI powered platform that enables over 5000 customers, including some of the world's most demanding brands such as Adidas, Bleacher Report, Etsy, Paul Smith and more to scale high-performing video experiences across their websites and apps in minutes. Visit https://cloudinary.com/products/video
Leverage AI powered Video APIs to automate management, editing, optimization and delivery of high-performing videos to any endpoint.
Boost conversions with fast-loading videos dynamically transcoded to optimal format, resolution based on end-user's device and network condition. Adaptive bitrate streaming for buffer-free long-form videos - on-demand or live. Eliminate mundane video editing tasks for branded or user-generated videos with AI-powered tagging, moderation, cropping, previews, subtitles, translations, chapters and more. Fully customizable and WCAG 2.1 AA compliant Video Player lets you deliver personalized video experiences to all types of audiences to boost reach. Cloudinary customers have reported
Up to 45% boost in video-enabled conversions for ecommerce
50% faster delivery of video experiences
Ability to launch new video experiences in days vs months
Cloudinary can be combined with your AWS Cloudfront CDN to deliver lightning fast visual experiences - at global scale and with unmatched ease.
Generative AI / MCP: We've applied AI since 2012 to automate visual asset lifecycle and we continue to innovate with Generative AI capabilities that offer practical and scalable solutions based on customer feedback. Our latest MCP Servers will give developers and AI agents OpenAPI-standard access to our image and video APIs, enabling rapid testing, automation, asset management and powerful cross-system workflows without writing code
One Platform for Images and Video: Use the same API-first platform to optimize images for faster load times, adapt and customize for different endpoints using Generative AI-powered automation.
Native Digital Asset Management: Includes AI-based video content analysis, search and tagging, creative review/approval workflows, brand portal for internal/external collaboration and more.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
You choose from three contract tiers billed on monthly credits and included users. Credits are a shared currency you spend across services like transformations, storage, and video bandwidth, up to your tier's monthly limit. The Plus tier includes 225 monthly credits for 1 user. The Advanced tier raises this to 600 monthly credits for 5 users. The Advanced Extra tier provides 1350 monthly credits, also for 5 users. As you move up, your credit allowance grows, letting you handle more video processing and delivery volume under one plan.
Top-of-mind questions for buyers
What can I spend a monthly credit on, and how is usage counted?
One credit works across services like image and video transformations, managed storage, and video delivery bandwidth. You mix and match up to your tier's monthly limit. The system calculates credit use automatically, and you can view the breakdown in your dashboard.
What happens if I use more credits than my monthly limit?
Plan limits are soft limits. If you go beyond your monthly credits, you get a notification and a suggestion to move to a plan that better fits your needs. Usage is not hard-capped the moment you reach the limit.
How are video transformations counted against my credits?
Each second of standard-definition video counts as two transformations toward your quota. High-definition video counts as four transformations per second. Each uniquely edited video counts once, no matter how many times viewers watch it. These transformations draw from your monthly credit allowance.
Request a private offer to receive a custom quote.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
You can visit https://support.cloudinary.com to participate in our community forums, access knowledge base articles, tips & tricks, and best practices for your visual media needs. Our Customer Success team provides the technical and operational expertise to help you plan, implement, deploy, and manage Cloudinary as your solution evolves. You can open a support ticket using https://support.cloudinary.com/hc/en-us/requests/new, or you can email us at support@cloudinary.com.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
At TBSCG, we are redefining how enterprises handle large-scale media migrations with Gen AI Assisted Cloudinary Migration - a modular, AI-powered service designed to move, transform, and optimize your entire library of images, videos, and other files into Cloudinary’s modern, scalable, API-first platform.
Whether you’re moving away from legacy DAMs, CMSs, or fragmented storage solutions, this service streamlines the entire process. Using generative AI and our proven methodology, we cut down risk, accelerate timelines, and ensure your teams are ready to deliver outstanding media experiences from day one on Cloudinary.
Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com
Cloudinary Assets is an AI powered Digital Asset Management (DAM) Platform trusted by thousands of global brands for intelligent end-to-end asset lifecycle automation. It offers scalable Generative AI features for enhanced productivity and asset repurposing. Visit https://cloudinary.com/products/digitalassetmanagement
Cloudinary Image is an API-first and Generative AI powered platform that enables the worlds most engaging brands to deliver transformative visual experiences at global scale. More than two million users and 10,000 customers, including Puma, Neiman Marcus, AMC, Guess, Minted and more rely on Cloudinary to accelerate time to market, improve productivity and boost conversions. Visit https://cloudinary.com
Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com
Reliable image hosting and storage improve organization but setup complexity challenges new users
Reviewed on Feb 12, 2025
Review provided by PeerSpot
What is our primary use case?
I use Cloudinary primarily for hosting and storing images. It's a tool I use when it's required by the company's needs, such as hosting media files.
What is most valuable?
Cloudinary is valuable for storing and hosting images, especially because it allows for easy storage and organization of media files. This feature is particularly useful when dealing with large amounts of images. Additionally, Cloudinary offers capabilities to create folders and organize images effectively under user-specific folders, which enhances usability for social media purposes.
What needs improvement?
The UI needs improvement because it has become quite messy recently, making it difficult to locate the media library and images. Additionally, the initial setup process is complex due to the numerous options available, which can be challenging for new users.
For how long have I used the solution?
I have used Cloudinary for around one year, or less.
What do I think about the stability of the solution?
Cloudinary is stable and reliable. It does not break down or have noticeable bugs.
How are customer service and support?
I have not needed to contact customer service. I rely on Cloudinary's documentation for any help needed.
How was the initial setup?
Cloudinary is hard to set up because it requires converting base64 URLs to blob URLs and other technical steps before implementation. The setup process can be challenging without proper documentation guidance.
What's my experience with pricing, setup cost, and licensing?
I did not research Cloudinary's pricing, as I am using it for free. In the free service, it performs well.
What other advice do I have?
I would advise new users to read the documentation thoroughly to understand how to upload and store images effectively. For those using Cloudinary for the first time, be prepared for a learning curve, but it is beneficial to adapt to new tools. Overall, I would rate the solution as seven out of ten due to its complexity in implementation but its effectiveness in image storage.
Teri Eyenike
A comprehensive API for easily uploading media files from server-side code
Reviewed on Jul 31, 2024
Review provided by PeerSpot
What is our primary use case?
Cloudinary is a cloud hosting platform for images and videos. It provides APIs for developers to host their images on the platform. I use it to build applications where images are hosted in the cloud rather than on local storage. This helps with optimizing and managing images efficiently.
How has it helped my organization?
For digital asset management, I store all my images on Cloudinary instead of on my phone or laptop. This allows me to optimize the images, reduce their file sizes, and use them across various social media platforms. Depending on the use case, Cloudinary offers different options to manage and utilize images effectively.
What is most valuable?
As a developer, I find Cloudinary valuable because it provides many opportunities for building applications. For example, I recently created an AI application that can read images and automatically generate captions, which helps in describing images or videos without manual input. Cloudinary's APIs support this functionality and enhance my development process.
One of the most beneficial features of Cloudinary is its asset management capabilities. I can tag and categorize images and videos based on their content, such as tagging videos where a person is wearing glasses. This helps in organizing and managing media effectively.
I have experimented with Cloudinary's automation capabilities, but I am still learning and haven't fully explored its potential. Currently, I want to use Cloudinary to improve user engagement with my videos, such as tracking who is viewing and interacting with my media. This is a feature I plan to explore more in the future.
What needs improvement?
I haven't really thought about what improvements I’d like to see in Cloudinary recently. One thing that comes to mind is the capability for hosting very large video files, similar to platforms like YouTube. Cloudinary is not as widely known for video uploads as other platforms, and it would be great if it had a larger user base for this purpose.
Apart from marketing and video uploading, I haven't identified specific features or functionalities that need improvement. It’s been a while since I actively used Cloudinary, and I’m just starting to get back into it. Once I’m more familiar with it again, I’ll have a better idea of any gaps or areas for enhancement. I’ll need to think more about this and might provide feedback later.
For how long have I used the solution?
I've known Cloudinary for over five years. I recently built an application using Cloudinary, so I'm familiar with their products.
What do I think about the stability of the solution?
I find Cloudinary to be stable. Since it's a cloud-based solution hosted on various servers, it manages downtime effectively. The only minor issue I've encountered is occasional delays in generating responses, which might be due to slow internet. However, overall, I haven’t experienced significant downtime or stability issues.
How are customer service and support?
I’ve used several support channels for Cloudinary. They have a community forum and a Discord channel where you can ask questions and get help. The Discord channel is particularly active, with many Cloudinary experts and technical folks available to assist. There’s also Twitter for reaching out with any issues. Depending on where you ask, you might get support directly from the Cloudinary team or from other users.
I mostly use Discord for support since that’s where the whole team and other professionals are. They also host webinars to answer questions and demonstrate product features.
Which solution did I use previously and why did I switch?
Before Cloudinary, I worked with other digital asset management solutions. Many of them required payment for accessing full features, which I found less appealing. Cloudinary’s free version offers a lot, and I preferred its UI and functionality, so I stuck with it.
How was the initial setup?
For deployment and initial setup, it was straightforward. You simply need to visit the Cloudinary website, create an account, and sign up using your Google or GitHub account, or with your email to generate a password. The signup process is easy, and I didn't encounter any difficulties. After creating an account, you can access and start using the platform immediately.
You can interact with the platform through its documentation and explore what it offers even before gaining full access.
What about the implementation team?
Regarding maintenance, it’s minimal. I don’t have to do much to keep it running. Once set up, Cloudinary continues to work well without needing frequent updates or changes from my end. The platform remains consistent, even with regular updates.
What's my experience with pricing, setup cost, and licensing?
I’m using the free version of Cloudinary.
What other advice do I have?
I would definitely recommend Cloudinary to others. It’s user-friendly and doesn’t require you to be technical to use it. The UI and landing page are clear and provide all the information you need to get started, so you don’t have to learn programming to make it work. Overall, I’d rate Cloudinary a nine out of ten. It’s a great platform.
Nabid Hasan
Easy-to-use product with efficient documentation
Reviewed on Jul 29, 2024
Review provided by PeerSpot
What is our primary use case?
I use the product for all of my web development projects. For instance, I used it to create a photo-sharing website.
How has it helped my organization?
Cloudinary's AI features, like ad copy and image transformation, have significantly streamlined my projects.
What is most valuable?
The platform is very easy to use. The documentation is excellent, and the implementation involves only a few simple steps. It is accessible to users with varying levels of expertise.
What needs improvement?
The platform's API features need enhancement.
For how long have I used the solution?
I have been using Cloudinary for about a year.
What do I think about the stability of the solution?
I rate the product stability an eight.
What do I think about the scalability of the solution?
The product is scalable.
What's my experience with pricing, setup cost, and licensing?
I have not used the product's paid subscription, as the free tier is sufficient for most users.
What other advice do I have?
I recommend Cloudinary to others and rate it a nine.
reviewer2518398
An online platform to manage images and ffers a free-tier to benefit beginners
Reviewed on Jul 25, 2024
Review provided by PeerSpot
What is our primary use case?
I use Cloudinary to create an online platform to manage images. I’ve handled over a thousand images. Additionally, I use Cloudinary to store similar components, treating them as object storage.
What is most valuable?
A developer who wants to work with an automated demo project might typically store images as blobs in the database or an external folder. However, this approach can lead to issues with managing and retrieving the images. Cloudinary offers a solution by providing an easy-to-use platform for managing media files. It’s user-friendly and accessible, making it a good choice for new and experienced developers.
Unlike other object storage platforms like Google Cloud Storage or IBM Cloud Object Storage, Cloudinary offers a more straightforward and often more affordable solution. While other platforms can have a steep learning curve and may charge based on the number of requests or storage used, Cloudinary provides a free tier that is quite generous.
For instance, I worked with a client to set up an online auction platform and uploaded many files. Despite the substantial data, I received no issues or notifications from Cloudinary about overuse, highlighting their effective and scalable service.
What needs improvement?
It blocked our account, prevented us from uploading files, and showed a message about file adjustments. It wasn't well integrated with the project's storage and didn't streamline the application.
For how long have I used the solution?
I have been using Cloudinary for over a year.
What do I think about the stability of the solution?
I rate the solution’s stability an eight out of ten.
What do I think about the scalability of the solution?
While developing my application, I was able to easily scale to multiple instances, and this scaling did not negatively affect my Cloudinary account. I can effectively store and manage my application’s media. However, when integrating the Cloudinary API, I must ensure proper installation and configuration.
I rate the solution’s scalability a ten out of ten.
What's my experience with pricing, setup cost, and licensing?
Cloudinary provides a free plan for developers wanting to get started or explore its capabilities. The free plan includes access to the app's API, which is useful for developers looking to experiment and understand the platform's potential.
What other advice do I have?
Cloudinary provides an API that can be integrated into server- and client-side applications. You can connect the API to your server-side application for backend operations, and for front-end developers, Cloudinary also offers a way to integrate directly into client-side applications. You don't need to create a new website or backend system to use Cloudinary; you can seamlessly incorporate it into your existing client-side code.
I recommend using Cloudinary. For one, it offers a generous free tier that can benefit beginners and small projects. Cloudinary's free plan provides ample resources for managing and optimizing media, which can be ideal when working with a low budget.
Overall, I rate the solution a ten out of ten.
reviewer2518332
Easy for beginners but comes at a high price
Reviewed on Jul 25, 2024
Review from a verified AWS customer
What is our primary use case?
I use the solution in my company while developing an app. I use it as a way to store our company's images for the websites that I made.
What is most valuable?
The most valuable feature of the solution stems from the fact that I like that the tool takes care of transforming the images. For example, you can have an image that is 15 MB in size, and Cloudinary can take that image, upload it to the servers, and compress it. When developing the websites, I can get the images stored in Cloudinary in any format that I want and resize them as I wish.
What needs improvement?
The high price of the tool is an area of concern where improvements are required.
Cloudinary's documentation part has certain shortcomings when compared to the ones provided by the other tools on the market, so I think it needs to be improved. The documentation part is not that easy to follow, especially for beginners.
For how long have I used the solution?
I have been using Cloudinary for a year. I am a customer of the tool.
What do I think about the stability of the solution?
I haven't faced any stability issues with the product over the year that I have used it. Stability-wise, I rate the solution a nine out of ten.
What do I think about the scalability of the solution?
I don't remember about the product's scalability part, but I think the tool has limits. When you go through the tool's plans, you will see that the solution has plans like 250 credits, which accounts for 250 GB or something. After that, you have to contact the tool's support to scale more. I am not sure about the tool's scaling ability. If one day, my business had 600 GB of storage, and I needed to scale it up, then it wouldn't be easy for me. I have to contact the solution team and figure it out. Scalability-wise, I rate the solution a seven out of ten.
Around six people in my company use the product.
How are customer service and support?
The tool's support team is very prompt. When I gave the tool's support team a clear description of my problem, they gave me the help I wanted and directed me to the solution to my issue. The team is good when it comes to response time and knowledge. I rate the tool's support a ten out of ten.
Which solution did I use previously and why did I switch?
I have used AWS, but it was not focused on specializing in images. It is just a storage tool.
What's my experience with pricing, setup cost, and licensing?
The tool's pricing is very high. If you are an established company, I think it is worth the money since getting images on the web with the highest quality is very hard, but Cloudinary is good at handling such areas.
What other advice do I have?
To use the integration capabilities of the product, I use the product's documentation to integrate it with my other tools, like Node.js.
I have not used or integrated with the AI capabilities of the product.
I would recommend the tool to people who are starting out because Cloudinary has initial plans in which it gives you 25 GB of storage, which is very good for someone who is just starting out and needs to assess their business.
Considering the expensive nature of the product, I rate the tool a seven out of ten.