Sold by: Bricks Software
Deployed on AWS
Unleash Feature Management was built with large enterprises in mind so you don't have to build it yourself. We are open source, private, secure, and ready for the most complex setups out of the box.
4.7
Overview
Unleash is on a mission to make life easier for developers. As the world's largest and fastest-growing open-source feature flag company, the Unleash Feature Management platform reduces the risk of releasing new features, drives innovation by streamlining the software release process, and increases revenue by optimizing end-user experience. Individual developers love Unleash because it removes the pain of testing and deploying new features to production. Enterprises love Unleash because of its market-leading data governance, security, and compliance controls. Unleash is trusted by thousands of companies in production including Visa, Wayfair, Lloyd's Banking Group, and Samsung. While we serve the needs of some of the world's largest and most security-conscious organizations, we were also rated the "Easiest Feature Management system to use" by G2. Unleash can be used in our cloud as a private hosted instance or as a self-hosted solution easily enabling Fed Ramp or Air-Gapped use cases. Unleash has over 11,000 GitHub stars, has been downloaded over 25 million times, and has a Net Promoter Score of 80+.
Highlights
- Unleash Feature Management was built with large enterprises in mind so you don't have to build a feature flag platform yourself.
- We serve the needs of some of the largest and most security-conscious organizations in the world, but we were also rated the "Easiest Feature Management system to use" by G2.
- Unleash gives developers tools to be efficient and love their jobs, while enterprises get market-leading data governance, security, and compliance controls.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Unleash Enterprise | Includes 40 users, no limit on Monthly Active Users or Monthly Service Connections | $40,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Additional User (Monthly | Overage cost per additional user, per month | $62.50 |
Dimensions summary
This listing offers one contract option: Unleash Enterprise. You buy it in units, and each unit includes 40 users. Pricing scales by the number of units you purchase, so you add units as your team grows. There is no cap on Monthly Active Users or Monthly Service Connections, meaning usage volume does not change your cost. Billing runs on a contract term rather than by usage. Support, security controls, and compliance features come with the plan. To increase capacity, you add more units against the same contract.
Top-of-mind questions for buyers
One unit covers 40 users. Users are the individuals who log in to manage feature flags. If your team grows past 40, you add another unit to raise your seat count. Each added unit provides another block of 40 users on the same contract.
No. This unit places no limit on Monthly Active Users or Monthly Service Connections. Your cost is tied to the number of units and their 40-user allotment, not to how much end-user traffic your applications generate. Usage spikes do not change your bill.
You get unlimited feature flags, projects, and environments, plus A/B/n testing and user segmentation. It includes single sign-on, role-based access control, audit logs, and change-request approval workflows. Standard support and customer success access come with the plan. Some capabilities, like a hosted private instance, are available as add-ons.
www.getunleash.io
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Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Standard or Premium Support Available.
https://www.getunleash.io/support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Bricks Software
By Split Software
By LaunchDarkly
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100
In Testing
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50
In Agile Lifecycle Management
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10
In Business Intelligence & Advanced Analytics, Generative AI, Continuous Integration and Continuous Delivery
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Feature Flag Management
Open-source feature flag platform enabling controlled feature releases and rollouts to manage deployment risk
Data Governance and Compliance Controls
Market-leading data governance, security, and compliance controls designed for enterprise-grade requirements including FedRamp and air-gapped deployment scenarios
Deployment Flexibility
Support for multiple deployment options including cloud-hosted private instances and self-hosted solutions
Developer Tools and Workflow Integration
Developer-focused tools for testing and deploying new features to production environments with streamlined release process capabilities
Feature Flagging and Deployment Control
Ability to set up feature flags and safely deploy to production, controlling which users see which features and when with zero downtime deployment capability.
Experimentation and A/B Testing
Support for A/B testing, canary releases, dark launches, and targeted rollouts to enable data-driven experimentation and feature validation.
Contextual Data Integration
Connection of feature flags to contextual customer data through Amazon S3 integration to enable seamless metric calculation and feature impact analysis.
Release Risk Mitigation
Reduction of cycle times and release risk through continuous integration/continuous delivery workflows and mean time to recovery optimization.
High-Volume Data Processing
Capability to serve feature flags to high-volume distributed systems, supporting more than 6 billion devices with reliable feature delivery at scale.
Feature Flag Management
Industry-leading feature flags enabling runtime control for code and application behavior management
Progressive Deployment and Rollout
Progressive delivery capabilities with automatic rollback functionality for controlled software releases
Real-time Observability and Monitoring
Real-time observability and monitoring of production behavior for AI-generated code and agent performance
AI Agent Control and Governance
Runtime control for AI agents including prompt and model configuration, behavior monitoring, and automatic corrective actions without redeployment
Production Experimentation and Testing
Production testing capabilities with continuous experimentation and measurement of variations to optimize outcomes
Standard contract
No
No
No
Customer reviews
Narendra R.
Versatile and Easy to Use, Highly Recommended
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
I love Unleash's easy-to-use interface and find its tutorials to be very to the point. The wide variety of use cases is also impressive. The initial setup was easy and needed to be done just once. I was able to use it in many possible ways, which adds to its value for me. I also like the UI a lot.
What do you dislike about the product?
One thing is the playground for variants and custom strategies. For example, I can use the playground for default strategies like userId, but when variants are set for ID, I want to know what response we'll get, like variant value or if a toggle occurs. For custom strategies, I know Unleash doesn't resolve those, but it should give options to add conditions like one does in an application for custom strategies.
What problems is the product solving and how is that benefiting you?
Unleash makes things easy by allowing me to set defaults for keywords per id using variants with 100 weightage, simplifying my workflow.
Juan R.
Developer-Friendly, API-First Platform with Strong RBAC and Self-Hosting Control
Reviewed on Jul 11, 2026
Review provided by G2
What do you like best about the product?
Developer-friendly SDKs paired with an API-first design. The UI is clean, and the RBAC model is strong for governance. It’s also self-hostable, which gives full control over data and compliance
What do you dislike about the product?
Some of the more advanced features take a bit of training to use effectively. The built-in analytics are fairly limited, so it feels like you need a separate metrics tool to get the insights you want. I’ve also noticed minor UI performance quirks when working with a large number of flags.
What problems is the product solving and how is that benefiting you?
How do we ship faster and more often, while still keeping releases safe, measurable, and governed?
It addresses this by giving teams a centralized, API-driven platform to manage feature flags, rollouts, and experiments, backed by enterprise-grade controls and strong auditability.
It addresses this by giving teams a centralized, API-driven platform to manage feature flags, rollouts, and experiments, backed by enterprise-grade controls and strong auditability.
Automotive
Transformative Feature Management with Unleash at Scale
Reviewed on Jul 10, 2026
Review provided by G2
What do you like best about the product?
What I love most about Unleash is its extensibility, which allowed us to build a custom wrapper that fits perfectly into our engineering patterns and enables efficient central management. The privacy model is also a standout: data never leaves our servers and all evaluations happen server-side, which was key for stakeholder buy-in. Unleash has fundamentally changed our release process, decoupling deployment from release, enabling safe, gradual rollouts, instant rollbacks, and empowering both engineering and product teams to move faster without sacrificing safety or compliance. We've seen a 35% increase in deployments and a 20% conversion uplift, with zero major incidents from releases.
What do you dislike about the product?
There are no major negatives that stand out in my experience with Unleash. If anything, the only challenge was the need to build some custom integrations and abstractions, such as our own Backstage plugin and SDK wrappers, to fit our specific workflows and reduce cognitive load for our teams. However, these were more about tailoring Unleash to our environment rather than shortcomings of the product itself.
What problems is the product solving and how is that benefiting you?
It helps make our releases safer while reducing our time to market, and it also supports a culture where we can experiment, learn, and fail fast.
Matias U.
Feature Ops and Flags Are a Game-Changer for Safe, Fast Releases
Reviewed on Jul 10, 2026
Review provided by G2
What do you like best about the product?
I love how feature management, especially with feature flags, lets us move fast without losing control. We could ship a hundred releases a day, experiment safely, and always have the option to roll back if something wasn’t right. It became a core part of our culture, not a burden but a facilitator, giving us both speed and trust—internally and with customers. The ability to isolate changes, monitor KPIs in real-time, and align teams across engineering, product, and operations was invaluable. Feature ops, as a broader practice, helped us plan, release, measure, and govern software changes at scale, not just on the front end but across APIs and back end services, too.
What do you dislike about the product?
One challenge is the operational overhead that can build up if you don’t clean up old feature flags. At one point, we had a hundred thousand lines of code with everything turned on by default, and it took a dedicated sprint to sort it out. Sometimes, even with feature flags, issues like retries or caching can create unexpected complexity, making it hard to truly switch off a problematic feature. Communication can also be tricky—ensuring everyone knows what’s rolling out and where to find the right information, without relying on emails that get lost.
What problems is the product solving and how is that benefiting you?
To release with confidence
Financial Services
Transformative Feature Management Platform with Intuitive UI
Reviewed on Jul 08, 2026
Review provided by G2
What do you like best about the product?
I really appreciate how Unleash has enabled us to decouple deployment and release, which has transformed our development and release practices. The intuitive UI made onboarding both engineering and product teams smooth and fast. The ability to use feature flags as kill switches was a standout, and the positive feedback from both our partners and internal teams has been significant. Integrating Unleash into our secure SDLC and being able to rethink our release strategies has been a huge win.
What do you dislike about the product?
We did encounter some friction around managing technical API keys for platform access during our rollout. While we were able to design an in-house solution to reduce that developer friction, it's an area that could be smoother out-of-the-box. Otherwise, most aspects have been positive.
What problems is the product solving and how is that benefiting you?
Unleash enables us to manage release risk, gradually rollout new features to customers and maintain customer trust in our platform and feature delivery processes