Sold by: Acxiom
Deployed on AWS
Hungary Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Hungary. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Hungary Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Hungary Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 32 categories organized into 8 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, presence of adults 65 or older, household size, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Hungary Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘locality’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the locality, representing no fewer than 100 individuals per geography aggregated. File contains data for 3,167 localities.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Hungary Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Test Use Only
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing is free to use. It offers a single pricing dimension, Product Access (Units), which grants you access to the product once you subscribe. There are no tiers, usage add-ons, or instance sizes to choose from, and no charges accrue based on volume or time. This sample provides consumer segmentation data for localities in Hungary. Because pricing is flat and free, you simply subscribe to gain access without additional cost calculations or scaling considerations.
Top-of-mind questions for buyers
One unit grants you access to the sample dataset after you subscribe. It is not a per-user, per-record, or per-query charge. Subscribing enables access to the consumer segmentation data covering localities in Hungary. There are no separate counts to track for billing.
No. This listing is free, and the single Product Access dimension carries no usage-based or volume-based charges. Your cost stays the same no matter how many people access it or how often you query the sample data. Nothing accrues over time.
This sample provides consumer segmentation data for localities in Hungary. It draws on attribute-based audience and segmentation intelligence that supports planning, targeting, and personalization. As a locality sample, it offers a limited view rather than a country-wide dataset.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Hungary Consumer Segmentation – Locality Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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