Sold by: Acxiom
Deployed on AWS
Switzerland Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Switzerland. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Switzerland Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Switzerland Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 31 categories organized into 8 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, education level, household size, occupation, industry and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Switzerland Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘Hectare Code’ in Switzerland.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the hectare code level, representing no fewer than 100 individuals per geography aggregated. File contains data for 53,077 hectare codes.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Test use only.
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension, Product Access (Units), offered at no cost. It grants subscribers access to a sample of Switzerland consumer segmentation data organized by hectare code. Because there is only one dimension, pricing does not scale, tier, or vary by quantity. You subscribe and gain access to the product under this one free unit. This sample lets you evaluate the consumer segmentation data before considering broader data offerings.
Top-of-mind questions for buyers
One unit grants subscribers access to the sample product. It covers Switzerland consumer segmentation data organized by hectare code, which groups data by fixed geographic areas. The unit is a single access grant, not a per-user or per-record measure. Access does not vary by quantity.
No. This listing has one free dimension, so cost stays fixed regardless of how much of the sample you access. There are no tiers, thresholds, or usage meters that trigger charges. You subscribe once and access the sample at no cost.
This sample provides Switzerland consumer segmentation data grouped by hectare code, so you can evaluate the data before buying. The vendor's broader catalog includes many more attributes and audience signals, but those are separate offerings not covered by this free access unit.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Switzerland Consumer Segmentation – Hectare Code Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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