ZoomInfo Sales Basic

What do you like best about the product?

I liked having company and contact information available in one place rather than searching across multiple sources. The AI was a helpful starting point for prospect research because it quickly organized available information and highlighted useful details, which made the research process easier and saved me time. The intent and website visitor signals were also useful for narrowing down potential opportunities and giving a better starting point for outreach, especially when combined with additional research.

What do you dislike about the product?

A few records needed additional verification, and I still had to verify some of the information before relying on it. The intent and website visitor signals work best when combined with additional research rather than relying on them alone. Even with workflows and AI, some tasks still required manual review.

What problems is the product solving and how is that benefiting you?

It saved me time by reducing repetitive manual work, especially when researching companies and organizing prospect information. Overall it streamlined day-to-day work, made it more convenient and efficient, and helped narrow down a list of potential opportunities for outreach.

What do you like best about the product?

I really value Lead Builder and the data cleaning/enrichment because they make it much easier to find the right contacts and keep account data accurate without having to do everything manually. Lead Builder helps me quickly identify relevant people within target accounts, and enrichment fills in missing information so I get a more complete picture. The data has also been dependable overall, especially for company information, job titles, and contact details at larger organisations.

What do you dislike about the product?

Filtering and segmentation can take some trial and error, especially with a lot of criteria, and it can be difficult to get the exact segment I want without refining filters several times. CRM integration is useful, but keeping data consistently aligned between systems can require manual checking and maintenance. AI is less effective for very specific or nuanced queries because the answers can be too generic or miss context, and some contact details (like job titles or recent role changes) still need correcting. I also don’t use industry research/news/alerts as regularly because the volume of information can be hard to filter down to what’s genuinely relevant, and alerts would be more valuable if they were easier to customise and prioritise.

What problems is the product solving and how is that benefiting you?

The biggest benefit has been time saved on research and data admin, so I can spend more time engaging with customers and prospects. Automating account and contact research, enrichment, and list building reduced manual searching across different sources and made the overall research process much more efficient, even though I still need to review and validate information. Intent and website-visitor signals helped as an additional indicator to prioritise accounts for further research when they aligned with other info I already had.

What do you like best about the product?

I like having contact and company information available in one place. It saves time during prospect research and makes it easier to find the right accounts and contacts without jumping between the tools. I generally prefer using the available search and filtering tools directly.

What do you dislike about the product?

The information can sometimes feel incomplete or inconsistent, especially when researching specific industries or technology usage. I occasionally need to cross-check the data with other sources before using it for prospecting.

What problems is the product solving and how is that benefiting you?

It saves me time during prospect research and makes it easier to find the right accounts and contacts in one place, without jumping between tools.

What do you like best about the product?

The AI features added over the years have taken the tool from a list extraction to a direct email campaign program with the right people who have worked with us before or are ideal to future outreach. It’s not a name and email anymore, but truly a prospect. The data has been very dependable, especially the information from our past contacts pulled from previous reps’ notes, and Zoom tracking new people in similar roles. I also like seeing who found us via engagement and getting the reports during the week to stay top of mind.

What do you dislike about the product?

I haven’t used the direct email functionality much, mainly because I prefer to keep everything in my regular email tools. It’s not that it doesn’t work; I just need a single repository for my email.

What problems is the product solving and how is that benefiting you?

It helped us keep the conversation going and build trust by tracking new people in similar roles. Seeing who found us via engagement lets the conversation begin or resume. It reduced manual work by moving historical and project interaction into daily outreach with a message that is just for the prospect, and I’ve used the AI tool to write messages and build account plans.

What do you like best about the product?

I use it to make sure I’m finding the right people, with the correct data and the right context. Contact and company data availability and the CRM/marketing automation integration work well for what I need.

What do you dislike about the product?

Contacts aren’t always up to date, and it doesn’t work well for international data. I also don’t use some features because the Technographic Intelligence data feels outdated, subsidiaries get misclassified, and the email marketing isn’t good for the masses.

What problems is the product solving and how is that benefiting you?

It helps me find the right people and gives me the right context with the data I need.