LoyaltyPlus is our AWS-hosted, enterprise SaaS loyalty management platform that has driven customer identification, engagement, and retention for major brands since 2009. The platform enables you to create a unique, custom loyalty program that provides near-real-time loyalty data to fuel identity, augment customer profiles, and drive activation strategy. Merkle is offering a one-month LoyaltyPlus trial so you can explore the platform admin portal and APIs, understand how loyalty programs are configured, and try out common tasks at your own pace in a dedicated test instance of the platform. Once the trial is complete, you can choose to license the platform and move into an implementation phase with Merkle via Private Offer or take advantage of our loyalty consulting services to round out your strategy.
LoyaltyPlus is our AWS-hosted, enterprise SaaS loyalty management platform that has driven customer identification, engagement, and retention for major brands since 2009.
As a leading platform in the customer loyalty industry, LoyaltyPlus is the ideal foundation to integrate loyalty into your customer experience strategy. Whether you are launching a new program or evolving an existing one, LoyaltyPlus gives you the technology to create data-driven insights and experiences that build customer loyalty through both transactional and emotional connections.
About LoyaltyPlus
With flexible business rules, limitless integration capabilities, global scale, and robust feature set, LoyaltyPlus enables unique, custom loyalty programs that go beyond basic transactions to serve as the cornerstone of the customer loyalty experience.
The platform has a scalable and stable foundational architecture to support global, enterprise loyalty programs:
Leading global AWS infrastructure supporting programs in and across NA, EU, and APAC
Architecture built for real-time with more than 50 RESTful APIs, data feeds, and webhooks to provide critical business data to any system in your martech stack, and engage consumers with timely, relevant content and incentives
Privacy and security by design with SOC 1 Type II, SOC 2, GDPR, and CCPA compliance
99.99% uptime for trailing 36 months, supporting billions of transactions annually with <100ms response time at scale
LoyaltyPlus is built around a flexible, rules-based engine where you can define earning and redemption activities, limits, rewards, promotions, and other loyalty strategies. This flexibility enables you to move beyond transaction-focused programs into data-driven, cross-channel loyalty experiences with engagement-driven features, including:
Tiers
Badges
Punch cards for frequency or multi-step earning approaches
Promotions and offers
Social listening
Referrals
Custom event tracking and awarding from any system in the brand-owned martech stack
Benefits for AWS Customers
LoyaltyPlus enables you to design, deploy, and optimize an omni-channel, custom loyalty solution that aligns with your unique brand, understands your best customers, and grows valuable relationships with them through catered experiences.
LoyaltyPlus provides near-real-time loyalty data to fuel identity, augment customer profiles, and drive activation strategy aligned to other technologies and solutions in the AWS ecosystem.
LoyaltyPlus One-Month Trial
Merkle is offering a one-month LoyaltyPlus trial so you can explore the platform admin portal and documentation, understand how loyalty programs are configured, and try out some common tasks at your own pace. You can purchase the trial directly from this listing. Merkle will also include a Quick Start Guide to support your platform exploration. Please note, trials do not renew.
Once the trial is complete, you can choose to license the platform and move into an implementation phase with Merkle or take advantage of Merkle loyalty consulting services to round out your loyalty strategy.
Contact Us for Private Offer
Merkle uses AWS Private Offers to extend custom pricing, scope, EULA, and contract terms. Please contact us at Loyalty-AWSMarketplace@merkleinc.com for a Private Offer.
Highlights
Whether you are launching a new program, re-platforming an existing one, or evolving your loyalty strategy, LoyaltyPlus gives you the technology to create data-driven insights and experiences that build customer loyalty through transactional and emotional connections.
First-party and zero-party data collected through a loyalty program boosts outcomes for AWS customers by fueling identity, augmenting customer profiles, and driving activation strategy.
Merkle uses AWS Private Offers to extend custom pricing, scope, EULA, and contract terms. Please contact us at Loyalty-AWSMarketplace@merkleinc.com for a Private Offer.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing offers a single pricing option: a one-month trial of the LoyaltyPlus™ platform, billed by units under a contract model. There are no tiers, instance sizes, or usage add-ons to choose between. The trial gives you time-limited access to the cloud-based loyalty management platform for the one-month period. Pricing is based on the units you select for the trial term.
Top-of-mind questions for buyers
What counts as one unit for the LoyaltyPlus™ Trial?
A unit is a quantity you select for the one-month trial term under the contract model. The trial gives you time-limited access to the cloud-based loyalty platform for that month. Confirm with the vendor how units map to your specific trial scope, since the listing does not further define the unit.
What happens to my access when the one-month trial period ends?
The trial gives you access to the platform for a single month. Access is time-limited to that period. The listing does not describe automatic renewal or continued access after the month ends. Contact the vendor to learn about moving to an ongoing arrangement after your trial.
What does the LoyaltyPlus™ platform let me do during the trial?
You get access to a cloud-based loyalty management platform for building data-driven, engagement-led loyalty programs. It supports loyalty program design and execution that goes beyond transaction tracking. The trial provides one month to evaluate these capabilities before committing to an ongoing arrangement.
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