EDITED is the world's leading AI-powered retail intelligence solution, built by retailers, for retailers. This technology is uniquely positioned to connect competitor, company, and customer data in one platform. The connected solution gives retailers the context they need to make decisions that are market-informed, profit-aware, and customer-centric. With just a few clicks, retailers gain actionable insights and can surface opportunities for data-led decisions across assortment, pricing, and site merchandising.
EDITED is the world's leading retail intelligence solution that empowers retailers to make data-driven decisions with unparalleled speed and precision through advanced AI technology. Our unique solution delivers a holistic and contextualized view of performance by combining competitor, internal company, and customer segment data into one proprietary AI-powered platform. This connection of data enables retailers to break through silos, democratize data across teams, and make decisions that are market-informed, profit-aware, and customer-centric. With the current economic climate, rapidly changing trends, increased digitalization, and customer demand for hyper-personalization, success in the retail landscape is increasingly difficult to attain.
EDITED addresses these challenges by unifying disconnected data sets and translating them into actionable insights through retail-specific technology. Our contextualized intelligence informs assortment, pricing, and site merchandising strategies. Retailers gain a clear, connected view of their business in the context of market dynamics and customer expectations, allowing for faster, smarter decisions that drive profitability.
EDITED's platform identifies opportunities by providing prescriptive action around where to increase or decrease pricing or what products to introduce, highlight, repeat, avoid, or reduce in your assortment. The solution automates complex processes, reducing manual workloads and optimizing performance throughout the product lifecycle. We support softline retailers across the product life cycle, including pre-season planning, in-season trading, and post-season analysis. This includes functions like merchandising, buying, marketing & ecommerce, insights & strategy, and technology.
Highlights
EDITED's Retail Intelligence Solution uses advanced AI, including Machine Learning, Embedding, and Generative AI, to deliver powerful retail insights that go beyond averages in reports. ML models normalize and categorize data using both text and image inputs; embedding enables precise product matching and opportunity identification; and Gen AI generates clear narrative summaries from dashboards to surface strategic takeaways for teams.
EDITED delivers the industry's most comprehensive retail data by combining unmatched market coverage with your business data. We collect data daily from 5K retailers and 5B+ SKUs across 110 countries, with 12+ years of history -- far beyond what other solutions offer. Your internal data is securely ingested, connected, and contextualized within our proprietary model, giving you clear, comparative insights that are always up-to-date and action-ready.
EDITED delivers Triple Lens Clarity by being the only solution to connect competitive, company, and customer data in one platform. With a market-informed view, you stay ahead of competitors; a profit-aware lens helps you optimize performance and margins; and a customer-centric perspective ensures your decisions resonate with real shopper behavior. Analyzing all three simultaneously provides truly connected insights, giving retailers complete, contextualized clarity across the product lifecycle.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
You buy the Retail Intelligence Platform through a single contract dimension priced in units. Your cost depends on three factors: which modules you activate, how many users you add, and how many regions you cover. The platform connects company, competitor, and customer data, and you can add modules such as Assortment, Pricing, Site Merchandising, and Customer. As you turn on more modules, add users, or expand regional coverage, your unit total scales accordingly. This structure lets you size the platform to your team and market footprint rather than paying a fixed all-in rate.
Top-of-mind questions for buyers
What counts toward the three pricing factors — modules, users, and regions?
A module is a functional add-on you activate, such as Assortment, Pricing, Site Merchandising, or Customer. A user is a person with platform access. A region is a market you track. Each factor is counted separately and feeds into your total unit count.
How do modules, users, and regions combine to drive my total cost?
All three factors contribute to one unit total on a single contract. Adding modules, users, or regions each raises your unit count. Which factor dominates depends on your setup — a small team tracking many markets scales differently than a large team using few modules in one region.
What happens to my cost if I add a module or expand into another region later?
Adding a module, user, or region increases your unit total for the platform. The pricing scales with what you activate rather than charging a fixed all-in rate. For exact unit changes tied to a specific expansion, confirm the details with the vendor.
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It has exclusive reports that make me have useful information and i dont need to download anything, just access by one click on Chrome to read all.
What do you dislike about the product?
No, I don't think there is anything I need to dislike about Edited. To me, it's a great platform.
What problems is the product solving and how is that benefiting you?
I use this software to reading report, listening podcast and find customer insights.
Recommendations to others considering the product:
Should to be have some different language like Vietnamese
Sharvan K.
EDITED Software Review
Reviewed on Apr 19, 2022
Review provided by G2
What do you like best about the product?
One dashboard contains all information from the latest trends to averages, new launches, region and date-wise segregation capability and real-time analytics.
What do you dislike about the product?
Nothing much, it's a fantastic product, however looking for more customization and integrations. It is still evolving.
What problems is the product solving and how is that benefiting you?
We are working on creating solutions for our retail customers using an EDITED suite of software.
Apparel & Fashion
Good tool for competitive analysis
Reviewed on Sep 29, 2021
Review provided by G2
What do you like best about the product?
Insights on competition for deriving next steps strategy
What do you dislike about the product?
Need to get configurations done if there is an additional competitor needed
What problems is the product solving and how is that benefiting you?
Competitive analysis and market trends research
Recommendations to others considering the product:
Fantastic tools for competitive insights and market trends research
Staffing and Recruiting
The name speaks for itself!
Reviewed on Sep 02, 2021
Review provided by G2
What do you like best about the product?
drive higher margins, more sales, and react faster to market trends.
What do you dislike about the product?
I guess the features that I don't use but no matter what I love it!
What problems is the product solving and how is that benefiting you?