Sold by: EPAM Systems, Inc.
EPAM Media Planner Assistant is a Generative AI-supported user interface for marketers that creates, edits, and optimizes their paid media plans based on proprietary internal information, publicly available external data and media vendor campaign data. It is a perfect solution for both media agencies and enterprise grade advertisers looking to improve campaign performance and optimize ad spend.
Media Planner Assistant uses GenAI and Machine Learning to conduct predictive analysis which can be used to simplify the process of new media campaign ideation and campaign budget reallocation whilst also making it more accurate. Rather than search for insights from across multiple dashboards or siloed data centers, marketers can ‘talk’ to all their data through their Media Planner Assistant. This enables them to explore customizable media scenarios in real time and use the results to optimize campaign plans and ultimately increase ROI for ad spend.
Overview
EPAM Media Planner Assistant enables marketers to build, edit and optimize media plans based on the analysis of large data sets and the use of powerful predictive AI models. The Media Planner Assistant unifies data from multiple sources in real-time, bringing in retailer, consumer, competitor, manufacturer, brand and risk insights as well as inventory and supply chain intelligence. The platform also integrates with Amazon Ads, using data ingestion templates, which enables historical campaign data from this platform to also be analyzed. All this data is analyzed to predict future customer behavior and campaign performance. By simply providing media planning information such as campaign goals, budget and timeframe as well as audience, the Media Planner Assistant can determine the optimal budget distribution as well as projected reach and performance across channels, publishers and placements. Rather than search for insights through multiple dashboards or siloed data centers, marketers can ‘talk’ to their data through their Media Planner Assistant and test different scenarios in real time. This increases the performance of the media plans that are eventually launched and also enables those plans to be adjusted based on real-time insights. Budgets can be allocated more accurately because spend can be predicted and, as the campaigns perform better, a significant increase in ROI can be achieved. A Media Planner Assistant solution comprises:
- Discovery Workshop to review current media operations and data readiness.
- Design and Deployment of data warehousing to enable the management of complex datasets for media planning and analysis.
- Data Transformation and Optimization to make data useable for downstream processing.
- Deployment of Advanced Analytics and Machine Learning Models for the analysis of historical and real-time data. Large Language Models running on Amazon Bedrock along with Machine Learning using Amazon Sagemaker to power the insight and natural language communication.
- Deployment of a Media Planner Assistant Front-End utilizing tools like Amazon Bedrock. Prompt Templates are provided to obtain deep insights for predictive media planning.
- Training of key stakeholders within your media planning team.
Highlights
- Improved campaign performance and optimization of paid media spend across channels and tactics which then significantly reduces wasted spend and increases ROI.
- Simplified and dynamic media planning: a conversational AI agent provides natural language access to complex data spread across multiple platforms. This provides key insights that can be used to optimize campaign performance and minimize the timeframe between campaign ideation and implementation.
- Market agility: ability to respond faster to changes in consumer behavior and market conditions
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Support
Vendor support
EPAM will deliver the initial implementation of the Media Planner Assistant solution and integrate it with existing data sources as well as Amazon Ads. Integration with other Advertising Sources (for example Google, Meta and TikTok) is available upon request. The service includes templated automated build scripts, infrastructure templates and release instructions. Our team will work closely with you to validate the training data and optimize the AI models against your advertising data to ensure optimal accuracy and breadth of business intelligence. Ongoing support for the implementation can be agreed upon once purchased, ensuring that you have the necessary assistance and expertise to maintain and further enhance the Media Planner Assistant solution as your business evolves.