Sold by: Amplience
Deployed on AWS
Amplience is the Cognitive CMS Platform designed for optimizing the content supply chain. World-leading brands and retailers are transforming how they create, manage, and deliver content that powers commerce. Amplience offers powerful solutions designed to help merchants move at the speed of ideas. More than 500 global brands use Amplience to power their commerce experiences, including Under Armour, Ulta Beauty, Tapestry, Columbia, Converse, John Lewis, Boots, Armani, ASDA and Primark. For more information on how Amplience is optimizing the entire content supply chain, from ideation to execution, please visit www.amplience.com.
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Overview
Amplience: The Cognitive CMS Platform for Modern Commerce
Amplience CMS: Built for Shopping, Ready for Scale
Amplience Dynamic Content is a headless, API-first CMS designed specifically for commerce. With powerful planning tools, visual preview, and AI-powered services built in, it helps marketers and merchandisers move faster and publish smarter. From campaign orchestration to product storytelling, Amplience turns content operations into a strategic growth driver.
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Plan, preview, and publish omni-channel campaigns from one place
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Structure content for reuse across sites, markets, and devices
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Use AI to generate descriptions, SEO copy, translations, and more
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Maintain brand consistency at scale with templated and governed workflows
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Integrate easily with your commerce, personalization, and PIM systems
Dynamic Media: Optimized Assets, Smarter Delivery
Amplience Dynamic Media delivers fast, flexible image and video services as part of Content Hub, our integrated DAM. Designed for speed and scale, it gives teams full control of rich media with zero developer overhead.
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Create hundreds of variants from a single asset with smart templates
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Auto-crop and scale visuals for every screen size
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Streamline image and video delivery through built-in CDN optimization
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Enrich product and lifestyle visuals with alt text, captions, and metadata
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Accelerate time-to-publish with intuitive transformations and previews
Amplience Workforce Studios: AI Where You Need It
Amplience Workforce Studios combine structured content with contextual AI to accelerate production and boost quality. From product copy to creative assets, Amplience agents understand shopping-specific needs and generate content thats on-brand, on-message, and optimized for performance.
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AI Content Studio: generate product copy, long-form content, translations, and FAQs
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AI Image Studio: remove backgrounds, add variants, generate campaign imagery instantly
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Validate outputs with human-in-the-loop workflows and brand guardrails
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Leverage structured data from CMS, PIM, and DAM to power accurate generation
Amplience Q Business:
The new Amazon Q Business integration makes it simple to connect your data sources (such as Google Drive, Jira, SharePoint, Box, Salesforce, Asana, Confluence and more) to the generative capabilities of Amplience Workforce to accelerate content creation with context-rich AI inputs. Workforce Flows can reference external documents internal to a retailers private network, briefs, and data while respecting security and permissions.
Example Use Cases:
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Reference product data directly from a spreadsheet in Google Drive, OneDrive, or SharePoint.
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Pull campaign briefs from Asana, Jira, Box, or Confluence.
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Enable brand guidelines or style guide documents to be referenced by generative AI actions.
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Use the web crawler to identify GEO opportunities in your PLPs.
With Amplience, AWS, and Q Business, your content supply chain becomes smarter, faster, and AI-ready helping your teams move at the speed of ideas.
Composable, Scalable, and Built for Retail
With over 13 years of experience and 500+ retail and brand customers, Amplience is purpose-built for commerce teams. Our headless, composable architecture runs on AWS and supports global scale, governance, and speed to market. Whether you are migrating from legacy DXPs or building your next-gen stack, Amplience helps you move faster and grow smarter.
Please contact AWS-Marketplace@amplience.com for a private offer.
Highlights
- AI-READY CMS AND DAM, BUILT FOR MODERN COMMERCE App available through Q Business. Amplience helps retailers move at the speed of commerce. From rich product storytelling to always-on campaign content, our platform gives your teams the power to create, manage, and scale content that sells faster and smarter.
- COMPOSABLE, HEADLESS BY DESIGN Amplience offers a fully headless CMS and DAM, built for API-first, MACH-based architectures. Whether you're building storefronts, apps, or omnichannel experiences, Amplience adapts to your tech stack without lock-in or re-platforming.
- AUTOMATE CONTENT AT SCALE WITH WORKFORCE Workforce is the intelligent content automation layer from Amplience. Use AI-powered agents, including Q Business, to enrich product data, generate localized content variants, and streamline delivery to any channel without sacrificing brand control or governance.
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Deployed on AWS
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Introducing multi-product solutions
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplience Starter Edition | Starting price. Contact us for full pricing details. | $25,000.00 |
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Please see our website https://amplience.com/terms-conditions/
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Customer reviews
Devan C.
Quick, Intuitive UI That Handles Large Image Libraries Smoothly
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
The UI is quick and intuitive. The setting options are useful, and pretty easy to work through. They handle large image counts very smoothly, and we rarely have issues with imports or display.
What do you dislike about the product?
Being able to add or import our own alt text without using the native AI-generation would be a nice feature.
What problems is the product solving and how is that benefiting you?
Quick, efficient image display across our websites and apps. Storage of large numbers of images and files.
John O.
Backend-to-Frontend Consistency Makes Content Updates Easy
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
I like the 1-1 match of the CMS backend to the front-end product. Whatever changes I made in the backend matched what I saw in the front-end, which made it easy to create and update content.
What do you dislike about the product?
It was a bit too complicated for a general content-/editorial-focused CMS. Too big of a tool to run daily content operations,
What problems is the product solving and how is that benefiting you?
AI-generated text/content allows me to create content at scale and with speed. This is a daily problem that content teams face.
Anonymous
Sleek Design, Intuitive UI, but Setup is Time-Consuming
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
I use Amplience for managing marketing content on our site, and I like that it serves as a content management system that is headless and connects with lots of tools. I appreciate its automation and AI capabilities. Additionally, I like the UI, it's intuitive and fast, and I find it reliable. The design is sleek and intuitive, making it stand out.
What do you dislike about the product?
Sometimes the logic of certain things could be improved. It was difficult to set up and took a whole year or two.
What problems is the product solving and how is that benefiting you?
I use Amplience for its content management system. It's headless, connects with lots of tools, and has automation and AI capabilities.
Michael B.
Flexible Multichannel Content Management
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
What I like best about Amplience is how flexible it is for managing and publishing content across different channels. Once the content models are set up properly, it becomes much easier for marketing and content teams to build campaigns, update assets, and localize experiences without depending on developers for every change.
What do you dislike about the product?
What I dislike about Amplience is that it can feel quite complex at the beginning. The setup and content modeling require a clear technical understanding, and for non-technical users the interface is not always immediately intuitive. Once everything is configured well, it works much better, but the learning curve can be noticeable.
What problems is the product solving and how is that benefiting you?
Amplience helps solve the challenge of managing content and digital assets across multiple channels and markets in one place. It allows our teams to create, update, reuse, and localize content more efficiently, without relying on developers for every change. This benefits us by making campaigns faster to launch, improving consistency across touchpoints, and giving marketing teams more control over the customer experience.
Retail
Simple and powerful CMS
Reviewed on Oct 03, 2025
Review provided by G2
What do you like best about the product?
Amplience is a very user-friendly and flexible platform. The interface is intuitive, which makes managing content straightforward even for non-technical users. Its flexibility allows us to adapt quickly to different content needs and workflows, and it integrates well with our existing systems. Overall, it makes content management more efficient and scalable.
What do you dislike about the product?
One thing I’d like to see improved in Amplience is the inclusion of more AI-driven features in the standard package. While the platform is easy to use and flexible, having built-in AI capabilities would make it even more powerful out of the box.
What problems is the product solving and how is that benefiting you?
Amplience is helping us streamline content management by bringing everything into one flexible platform. It solves the problem of managing large volumes of digital assets and content across multiple channels, making it much easier to keep everything consistent and up to date.