Sold by: Acxiom
Deployed on AWS
Brazil Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Brazil. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Brazil Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Brazil Consumer Segmentation data classifies households into categories and groups. The market-specific segmentation consists of 51 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 5 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adults 45 or older, education level, household size, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Brazil Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level Brazilian ‘code sector’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the code sector level, representing no fewer than 100 individuals per geography aggregated. File contains data for 316,574 code sectors.
Formats
This product is delivered as a database file (.dbf) with associated Map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Details
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Features and programs
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AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $21,450.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access (Units). You buy access under a contract, and the unit count controls how much access you hold. There are no separate tiers or instance sizes to compare. Pricing scales with the number of units you commit to. The product delivers consumer segmentation data for the Brazil market, organized by code sector. Because only one dimension applies, you select the unit quantity that fits your needs rather than choosing between plan types. Contact the vendor to confirm the unit quantity that matches your intended data use.
Top-of-mind questions for buyers
A unit grants access to the Brazil consumer segmentation data organized by code sector. The listing does not spell out what a single unit covers in concrete terms, such as records, attributes, or seats. Contact the vendor to confirm how one unit maps to your intended data volume or use.
Cost scales with the number of units you commit to under your contract. Adding access means committing to more units. The listing does not describe automatic tier upgrades or overage charges. Confirm with the vendor how to adjust unit counts if your data needs grow during the contract.
You gain access to consumer segmentation data for the Brazil market, organized by code sector. The data supports audience targeting, personalization, and marketing planning. Access is sold under a contract measured in units, rather than by usage volume or per-query metering.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Brazil Consumer Segmentation – Code Sector | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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