Sold by: AccentureÂ
Deployed on AWS
Spotlight is a GenAI-powered multimodal agentic platform that automates content and decision workflows across video, audio, image, and text. From retail personalization via CCTV feeds to fan-focused sports highlights, viral TikTok content from long-form music, or influencer-brand mashups for marketing - Spotlight uses intelligent agents to an, personalize content, and drive engagement. Designed for scalable processing, Spotlight brings automation, personalization, and actionable insights to enterprises across industries.
Overview
Spotlight is an advanced GenAI-powered agentic platform designed to process and reason over multimodal data - including video, audio, images, text, and structured inputs - to automate complex workflows and deliver personalized outcomes across diverse industries. At its core, Spotlight uses a team of intelligent agents that collaborate to analyze raw data, generate rich metadata, and orchestrate downstream actions such as highlight generation, content recommendation, or campaign personalization. Whether it's CCTV feeds, sports footage, music albums, or user-generated videos, Spotlight adapts to context and drives meaningful automation and insight.
Key Capabilities:
Multimodal Data Processing - Seamlessly ingests and interprets diverse content types including live video (e.g., CCTV, sports feeds), long-form audio, user-generated videos, structured metadata, and brand assets.
Agentic Workflow Architecture - Modular agents are specialized for subtasks such as metadata extraction, event detection, highlight generation, personalization, and content review. These agents collaborate through orchestrated flows with internal feedback loop for quality control.
Contextual Personalization - Leverages computer vision, Nova LLMs, classical AI tools to create personalized outputs - such as customer-specific offers in retail, fan-focused highlights in sports, or persona-targeted influencer content.
Smart Metadata Generation - Extracts semantically rich tags, actions, scenes, object types, and personas to form the foundation for personalized content creation and analytics.
Use Cases Across Domains:
1. Retail Intelligence & Personalization
o Analyzes CCTV feeds to detect vehicle profile and condition, and repeat visits
o Generates real-time customer profiles
o Matches best-fit promotions and delivers targeted offers via digital signage or mobile apps
2. Sports Media Automation
o Processes long-form game footage (e.g., soccer, basketball)
o Detects team-based key actions (goals, saves, fouls)
o Automatically generates highlight reels tailored to individual preferences (e.g., favorite player, team)
3. Entertainment & Short-form Content Creation
o Converts long-form music albums into short-form viral TikTok content
o Identifies hooks and moments that align with past viral patterns
o Adds visual overlays, captions, aspect ratio modifications tailored for platform-specific virality
4. Marketing & Influencer Collaboration
o Combines brand assets with user-generated videos using AI-guided storytelling
o Tailors content to different marketing goals: awareness, engagement, conversion
Why Spotlight?
o Scalable Intelligence: Designed for enterprise-scale processing and real-time decisioning
o Customizable Agents: Fine-tuned for domain-specific workflows and brand-specific guidelines
o Cross-Industry Flexibility: Effective across retail, sports, entertainment, media, and marketing
o Near Real-Time Execution: Supports both offline and streaming pipelines
o Insight-to-Action: Generates metadata that drives measurable business outcomes - from promotions to engagement
Highlights
- Spotlight is a state-of-the-art GenAI solution that leverages Nova LLMs and agentic architecture to process complex data - from CCTV and sports footage to music and user videos. Its adaptive agents extract rich metadata, personalize outputs, and automate workflows across domains like retail, media, and marketing. Designed for flexibility and scale, Spotlight transforms diverse content into intelligent, high-impact actions.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Tier1 | Spotlight Agentic Solution For Specific Use Case in Media (e.g. highlight generation selected sport or documentary). Able to process up to 100 long form video content per month | $720,000.00 |
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Contact supplier for support (acn.apn@accenture.com )
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