Social Consumers like to shop around before purchasing and will pay more for high quality items. They are heavy online shoppers across all categories. Concerned about the health of their family and the environment, they prefer all-natural products. Social Consumers are extremely brand loyal. All data is de-identified and cannot be used to identify individual consumers.
Social Consumers is the Audience for Marketers Seeking Consumers Willing to Pay for Quality
Overview
Social Consumers like to shop around before purchasing and will pay more for high quality items. They are heavy online shoppers across all categories. Concerned about the health of their family and the environment, they prefer all-natural products. Social Consumers are extremely brand loyal. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here.
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Social Consumers always stay connected. They rely on the internet as a trusted source of information, an outlet for engaging content and a great way to shop. They always seek out ratings and reviews by actual consumers.
Social Consumers prefer all-natural products for the safety of their family and the environment and will pay more for high quality items.
Social Consumers value their mobile device beyond the voice feature. They rely on their device for access to entertainment and the convenience of text messaging. They maintain an active social profile to keep up with family and friends.
Social Consumers are active with local organizations and involved with their children’s schools. They participate in fund raising and always exercise their right to vote.
Key Features
Curated from multiple, unique first-party data sources.
Adstra has carefully modeled Social Consumers against the U.S. population. For additional modeling options, please contact AmazonSupport@adstradata.com.
High-quality, individual level data.
Includes a persistent synthetic ID which supports full data portability.
Can be combined with other attribute data sets, including Adstra Data Essentials.
Includes United States voters.
Benefits
Customized data applications for marketing
Omni-channel usage
Updated frequently to ensure the most current voter data
Consistent format for easy integration
Permitted Uses
Analytics & Modeling audiences
Targeting and activation available under separate license
Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
Measurement and attribution available under separate license
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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This listing uses a single pricing dimension called Product Access (Units). You buy access to the product under a contract, with pricing measured in units. There are no separate tiers, instance sizes, or add-on options to compare. Your cost scales with the number of units you commit to under the contract term. This gives you access to audience data segments covering U.S. consumers for targeting and analytics.
Top-of-mind questions for buyers
What does one unit of Product Access represent for this social consumers data?
A unit grants subscriber access to the audience data product. This listing measures access in units rather than by individual records or seats. The data covers U.S. consumers, combining behavioral signals with deterministic demographic data to show how the population responds to the consumer ecosystem. Contact the vendor to confirm how units map to your specific data volume.
How does my cost change if I need more access under the contract?
Your cost scales with the number of units you commit to under the contract term. There are no separate tiers or add-on options. To increase access, you add more units. Since pricing follows a contract model, adding units happens through your agreement rather than automatically. Contact the vendor to adjust your unit commitment.
What kind of audience data do I get access to with this product?
You get access to segments covering U.S.-based individuals for targeting and analytics. The data blends behavioral signals with deterministic demographic data to give an active view of how consumers respond across the ecosystem. Compliance measures for privacy regulations are built into the product.
adstradata.com
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