Sold by: FirstHive
Deployed on AWS
FirstHive is a Full Stack CDP to apply Machine Learning for building unified customer identities.
4.4
Overview
FirstHive is the world's first Full Stack CDP to apply Machine Learning for building unified customer identities. FirstHive is an industry leading Intelligent Customer Data Platform. FirstHive helps enterprises take control of their customer data and provide marketing organizations with a suite of tools that enable them to execute highly personalized campaigns that achieve exponentially higher ROIs. This is accomplished by bringing together data from every customer touch point, including Websites, Bots, Social Presence, Mobile Apps, etc. FirstHive has 100+ product integrations today across CRM, Mobile analytics, Web re-targeting, Voice/ Customer care, Cloud Telephony, CMS, Ad networks, Programmatic Ad tools, Social, etc. As an enterprise connects all its digital channels & marketing tools to their FirstHive account, a proprietary Machine Learning algorithm is then used to rapidly build unified customer identities. With these data rich unified identities, brands are able to optimize marketing choices around - content affinity, audience selection, channel preference & time of nudge.
For any request please connect with us on marketing@firsthive.com
Highlights
- Large global enterprises leverage FirstHive to drive their marketing & sales objectives. We operate across - Financial Services, Retail & Distribution, Manufacturing, E-commerce & Travel & Hospitality sectors.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
FirstHive Events | 20 Million annual events quota licensed | $100,000.00 |
Dimensions summary
This contract covers a single pricing dimension: an annual license for 20 million FirstHive Events (Units). Your commitment is measured by event volume, giving you a set quota of tracked events over the year. FirstHive is a customer data platform that ingests, unifies, and activates customer data across channels. Each tracked signal or interaction counts toward your annual events quota. Pricing here does not use tiers or instance sizes. Instead, you commit to one fixed usage quota for the term.
Top-of-mind questions for buyers
An event is any tracked customer signal or interaction the platform ingests. This includes touchpoints across channels like email, SMS, web, app, and paid media. Each interaction the platform captures and processes counts as one event drawn from your yearly quota.
Your license covers a set quota of 20 million events for the year. The marketplace listing does not specify how usage above that quota is handled. Contact the vendor to confirm overage terms or how to expand your quota.
No. Your cost is fixed by the 20 million annual events quota, not by how many sources or channels you connect. You can ingest data from many systems and activate across email, SMS, web, app, and paid channels. Only the volume of tracked events counts toward your quota.
firsthive.com
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Customer reviews
deleepkumar y.
Single Platform for all communication channels
Reviewed on Jun 04, 2022
Review provided by G2
What do you like best about the product?
All Primary communication channels are available in a single platform & easy to use
A/B Testing campaigns able to execute
Data segmentation
Analytics
Automation Workflow setup & execute
A/B Testing campaigns able to execute
Data segmentation
Analytics
Automation Workflow setup & execute
What do you dislike about the product?
More time for integration.
Not available customize analytics dashboard
Need to enhance new plugins & features for better performance.
Not available customize analytics dashboard
Need to enhance new plugins & features for better performance.
What problems is the product solving and how is that benefiting you?
Manual data upload in Portal has been resolved by FirstHive through integration & execution campaigns for real-time data at any time
Decision making based on campaign performance & is helpful to drive ROI
Data security
Single platform for all primary communication channels to execute campaigns
Decision making based on campaign performance & is helpful to drive ROI
Data security
Single platform for all primary communication channels to execute campaigns
Manoj K.
It is really a good platform
Reviewed on Jun 04, 2022
Review provided by G2
What do you like best about the product?
The seamless data flow from our master data holder to this platform as expected
What do you dislike about the product?
Nothing as of now, will definitely update if i come across in the future
What problems is the product solving and how is that benefiting you?
The seamless data flow from our master data holder to this platform as expected
Deepak H.
First Hive - CDP platform
Reviewed on May 31, 2022
Review provided by G2
What do you like best about the product?
For anyone considering using First Hive, I recommend doing so. The monitoring of interactions and the management of campaigns is very simple. Data Segmentation is very easy. Within few clicks, one could launch EDM and SMS campaigns.
What do you dislike about the product?
Integration is a bit complicated part, but the First Hive team had helped us always to overcome the issues.
What problems is the product solving and how is that benefiting you?
Data Security, Data need not to be uploaded or downloaded for inbound marketing campaigns. Also helping us in creating Marketing Automation flows.
Real Estate
CDP are used to consolidate and integrate customer data into one single database
Reviewed on Jan 21, 2022
Review provided by G2
What do you like best about the product?
Firsthive is a good CDP platform to look at the data from digital and predict how a customer will behave so we can serve accordingly. These tools offer marketing teams relevant insights needed to run campaigns & it is user friendly tool.
What do you dislike about the product?
overall it is good product noth to dislike rather recommend the product
What problems is the product solving and how is that benefiting you?
Email Marketing. SMS & Drift marketing. Seen good open rate and cost optimization
Recommendations to others considering the product:
Would hight recommend the product to ohers
Supriya K.
Innovative Products and Proactive Team
Reviewed on Jan 21, 2022
Review provided by G2
What do you like best about the product?
FirstHive offers Very Proactive and supportive Business team, excellent support in terms of solutioning and implementation for all the business challenges we have encountered so far.
What do you dislike about the product?
Tech support for standard off the shelf CDP products is great, but tech support for the customised Microsite and mobile applications can improve in terms of speed of resolution.
What problems is the product solving and how is that benefiting you?
FirstHive has been excellent tool for us to communicate and manage a comprehensive Influencer loyalty program with more than 1,40,000 members around India. Customised personal communication with our influencers had been an important challenge for us which FirstHive was able to solve and automate for us. We are able to respond to changes in market conditions with the help of the customised campaigns which we are able to create and communicate instantly with our influencers. This has been a key competitive advantage for us.