AWS for Industries

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Optimizing ad exchange infrastructure: Sharethrough’s journey from ALB to NLB

In the fast-paced world of programmatic advertising, every millisecond counts. Sharethrough recently embarked on an ambitious project to optimize their real-time bidding (RTB) exchange infrastructure. We’ll explore how Sharethrough, with support from Amazon Web Services (AWS), successfully migrated from Application Load Balancers (ALBs) to Network Load Balancers (NLBs), achieving significant cost savings and performance improvements. […]

How Schaeffler uses generative AI to accelerate automotive software testing

How Schaeffler uses generative AI to accelerate automotive software testing

Introduction The automotive industry continues to face challenges from the mounting complexity of software systems, with requirements encompassing functional needs such as electrification and autonomous driving alongside non-functional criteria such as performance and security. In our previous blog post, we explored how the framework of the Virtual Engineering Workbench (VEW), powered by AWS services and […]

Building a Battery Passport on AWS: Part 2

Building a Battery Passport on AWS: Part 2

Battery Passports (as defined in Part 1 of our Building a Battery Passport blog) are crucial for economic operators such as automakers and battery energy storage system providers because they ensure compliance with the European Union’s Battery Regulation’s (Regulation (EU) 2023/1542) (EUBR) transparency, sustainability, and circular economy goals.[1] The Battery Passport forms a digital record […]

Building a Battery Passport on AWS: Part 1

Article 77(1) of the European Union’s Battery Regulation (Regulation (EU) 2023/1542) (EUBR) mandates that, following February 18, 2027, each light means of transport (LMT) battery, each industrial battery with a capacity greater than 2kWh, and each electric vehicle (EV) battery placed on the market or put into service must have its own electronic record (Battery […]

The Smart Stylist: How A Luxury Retailer Mastered Automated Product Style Attribution Using Generative AI

The Smart Stylist: How A Luxury Retailer Mastered Automated Product Style Attribution Using Generative AI

Introduction The luxury e-commerce landscape demands meticulous attention to detail in product presentation. That expectation is likely to intensify as the sector continues to grow over the next decade. According to FortuneBusinessInsights.com, the global luxury goods market size is anticipated to grow to USD 392.40 billion by 2030. Every pattern, from subtle pinstripes to elaborate […]

Supercharging Ad Creative with Amazon Bedrock and Amazon Nova: How AI is Revolutionizing Content Generation for Advertising & Marketing Use-Cases

Supercharging Ad Creative with Amazon Bedrock and Amazon Nova: How AI is Revolutionizing Content Generation for Advertising & Marketing Use-Cases

Introduction The advertising industry is experiencing an exciting transformation thanks to generative AI (GenAI) tools that are revolutionizing campaign creation, digital ad generation, and marketing asset localization. While these innovations present incredible opportunities to streamline workflows and boost creativity, many organizations are navigating questions about which tools to implement, how to effectively integrate them into […]

Sonrai reduced research timelines by 70% with AWS HealthOmics

Sonrai reduced research timelines by 70% with AWS HealthOmics

Bioinformatics workflows, spanning from RNAseq to metabolomics, have become increasingly complex and data-intensive. For researchers in biotech and pharmaceutical industries, extracting meaningful insights from vast amounts of biological data is a daily challenge. Recognizing this, Sonrai, a frontrunner in precision medicine cloud technologies, set out to transform the landscape of large-scale bioinformatics analysis. We’ll discuss […]

Optimizing Fixed Income Consolidated Tape Performance

Optimizing Fixed Income Consolidated Tape Performance: Latency Testing for Bond Market Data

In the fast-paced world of financial markets, every millisecond counts. For the (soon to be selected) Fixed Income Consolidated Tape Providers (CTP) that will begin operations in early 2026, it’s crucial to maintain low latency and high throughput to deliver timely and accurate pricing information. Bondtape Bondtape is a partnership between FINBOURNE Technology and Propellant.digital. […]

Generative AI Adoption in Automotive and Manufacturing: Key Technology Considerations

Generative AI Adoption in Automotive and Manufacturing: Key Technology Considerations

The automotive and manufacturing industries are undergoing another digital transformation, this time powered by artificial intelligence. From engineering workbenches to smart factories, Generative AI (Gen AI) is transforming how vehicles are designed, manufactured, and maintained. However, implementing production-grade AI applications requires more than just selecting the right models – it demands robust architecture, enterprise-grade security, […]

Empowering Manufacturing with Generative AI: Overcoming Industry Challenges with AWS

The GDS Manufacturing Summit held in New Orleans in 2024 brought manufacturers, state legislators and partners to tackle current developments in the manufacturing industry. One of the most pressing questions discussed was how Artificial intelligence (AI) and generative AI (GenAI) are redefining manufacturing. In a survey conducted during the Summit, manufacturing technology leaders ranked the […]