AWS for Software and Technology

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Your Journey to Cloud

Use generative AI to power software and technology companies

Find out how growing companies can take advantage of the latest AI tech stack.

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Gear up for growth

Generative AI is breaking ground across industries—with new ideas, solutions, and business models emerging every day. But amid the buzz, many aren't unlocking its potential.

Explore how AWS can help software and technology companies learn, create, and grow on their own terms. Gain the freedom to build and scale generative AI applications with Amazon Bedrock, use Amazon Nova foundation models, and integrate composable features with Amazon Q.

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Generative AI: the engine for business value

Make data your differentiator, revolutionize user experiences, and more.

Invent new experiences

Create innovative and engaging ways of interacting with your software customers and employees.

Enhance productivity

Radically improve productivity across all lines of business to get to market faster with agentic AI.

Uncover hidden insights

Extract insights and clear answers from all your corporate information to inform software features and releases.

Scale your creative efforts

Create new content and ideas, including conversations, stories, images, videos, and music to market your software.

How software companies use the power of AI

Watch how AWS customers are carving out a competitive advantage with generative AI.

FAQs: Generative AI for software companies

Begin by identifying your business’s most critical challenge—whether it’s with data management, scaling customer service efforts, or something else. Find viable use cases that will drive value for your customers, employees, and software company. Next, you should determine key performance indicators and carefully choose a pilot project that lets you show value quickly.

There is no one-size-fits-all approach—your model needs to match the specific requirements of your use case and business goals. With AWS you get access to a wide range of models to test and experiment with, as well as guidance to help your developers make data-driven decisions about which model best meets your needs.

High-quality, accessible, and understandable data is more valuable to generative AI—and your organization. Good data increases your likelihood of developing relevant, unbiased, and trustworthy applications. If your software company’s data is on AWS, it’s easy to unlock its value as a strategic asset and customize generative AI applications and models.

In such a new space where we are all learning what’s possible, you need to bring your organization along on the entire journey. Highlight individuals and celebrate wins to drive excitement across your organization. By empowering all your employees to be generative AI builders, you can encourage experimentation and foster innovation. Learn more about what we offer through AWS Training and Certification.

Amazon Q is the most capable generative AI–powered assistant for accelerating software development and leveraging companies' internal data. If you’re an AWS customer, you can contact your account manager for the latest AI offerings.