In this keynote from AWS re:Invent 2023, Dr. Werner Vogels, Amazon.com's CTO, discusses best practices for designing cost-aware and sustainable cloud architectures. He introduces 'The Frugal Architect' concept and shares insights on aligning costs with business goals. The talk features guest speakers from Nubank and Thorn, showcasing real-world applications of AWS technologies. Vogels also demonstrates building an ML model for radiology and explores the future of AI in cloud computing. The keynote includes several product launches, including AWS Management Console myApplications and Amazon SageMaker Studio Code Editor.

00:00 - Welcome
04:00 - The Frugal Architect
16:00 - Law 1 - Cost is a Non-Functional Requirement
20:00 - Law 2 - Systems that Last Align Cost to Business
32:15 - Guest Speaker - Cat Swetel, Senior Director of Engineering, Nubank
41:00 - Law 4 - Unobserved Systems Lead to Unknown Costs
48:45 - LAUNCH - AWS Management Console myApplications
50:00 - LAUNCH - Amazon Cloudwatch Application Signals
1:21:00 - Guest Speaker - Dr. Rebecca Portnoff, Head of Data Science, Thorn
1:30:30 - DEMO - ML and Radiology
1:46:20 - LAUNCH - Amazon SageMaker Studio Code Editor
1:50:30 - LAUNCH - AWS Application Composer in VS Code
1:52:37 - LAUNCH - Amazon Inspector CI/CD Container Scanning