Skip to main content

AWS for Games

  • Customers
AWS for Games

Player Acquisition, Engagement, and Monetization

GDC 2025 Demo Showcase

Merch2Player with Amazon Anywhere

Ready to turn epic gaming moments into real-world treasures? Merch2Player, powered by Amazon Anywhere and Unreal Engine, brings the thrill of physical rewards to your virtual adventures! Game developers, imagine letting players unlock actual merchandise through in-game heroics or purchase game-themed collectibles without leaving the action. This demo reveals how to seamlessly blend shopping with gameplay, transforming digital triumphs into tangible rewards fulfilled by Amazon. Built with Unreal Engine, Amazon Anywhere’s shopping APIs and AWS services, it’s your gateway to creating immersive experiences that leap from screen to reality!

Architecture

Merch2Player with Amazon Anywhere

Unreal game client with simple Amazon Anywhere integration

This architecture diagram shows how game designers can incorporate merchandise fulfillment by Amazon into their Unreal Engine games using Amazon Anywhere.

Click to zoom 🔍
Architecture diagram showing how Unreal Engine game designers can integrate Amazon Anywhere for direct merchandise fulfillment within games. The diagram illustrates the secure connection and authentication flow using Login with Amazon, retrieval of product information, personalized checkout, transaction processing, and Amazon order fulfillment lifecycle for in-game purchases.

Game client with AWS identity and in-game merchandise catalog backend services.

This architecture diagram shows how game designers can incorporate merchandise fulfillment by Amazon into their Unreal Engine games using Amazon Anywhere with account linking and an in-game product catalog managed in a backend on AWS.

Click to zoom 🔍
Architecture diagram showing how a game client with AWS identity and in-game merchandise catalog backend services enables Unreal Engine games to integrate Amazon Anywhere for merchandise fulfillment, account linking via Login with Amazon, and in-game catalog management on AWS using Lambda, DynamoDB, Secrets Manager, and API Gateway.

Meet with an AWS for Games specialist

Contact us to learn more

Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.