Partner Summit Zurich

Built to Scale: Your AWS Partner Roadmap (Distribution Partner Event)

Registration & Lunch

Keynote Speakers:

• Felix Schoenherr, Country General Manager Switzerland
• Rory Richardson,  Director, Next Generation Developer Experience, GenAI GTM
• Axel Clauberg, EMEA Partner Solutions Architect Director
• Petar Butorac, Partner Development Leader - ALPS & CEE

Coffee break

Session track: Build & Market (Keynote Room)
Session title: Agentic AI - Changes and opportunities for partners
Session description: Session for partners on how agentic AI changes the way we build software, and how to get started fast. We cover the evolution of Agentic AI from simple assistants to autonomous systems, practical approaches to software development in the agentic era, and a partner package to accelerate adoption with customers. You'll leave with a clear view of what works today, where the technology is heading, and concrete next steps to bring these capabilities into your own delivery model.

Session track: Sell & Grow (Breakout Room)
Session title: Partner Play across AWS's vertical markets
Session description: What opportunities exist for our partners in specific vertical markets? AWS Sales Leaders from Switzerland discuss the specific requirements of the Government, Industrial, FSI and Enterprise sectors. Join this session to find out what is expected of you as a partner and what can we achieve together.

Session track: Build & Market (Keynote Room)
Session title: Migration & Modernization in the Era of GenAI
Session description: 84% of CEOs say innovation is critical, yet only 6% are satisfied with their results. The migration and modernization gap represents a massive opportunity for AWS Partners — and agentic AI is fundamentally changing how we close it. In this session, discover how AI agents are turning multi-month migration and modernization projects into weeks, automating millions of lines of code transformation, and slashing manual effort by up to 90%. Across VMware, .NET, mainframe, and Java workloads, AWS Transform is delivering outcomes that weren't possible a year ago. Learn how the partners winning today aren't waiting for customers to ask — they're rebuilding their delivery models around agentic AI, showing up with real answers instead of roadmaps.

Session track: Sell & Grow (Breakout Room)
Session title: Are you taking full advantage of AWS partner programmes?
Session description: Are You Unlocking the Full Potential of AWS Partner Programs? The programs and tools available to our partners are evolving in the age of AI — with new mechanisms to grow your business with AWS, amplify your marketing campaigns, and upskill your teams. The growth opportunity is significant for partners who know how to take advantage of it. Our experts will share the latest developments in programs, tools, Go-To-Market, and co-sell with AWS, and invite you to join our distributors Ingram Micro and TD SYNNEX to concretely explore ways to accelerate the growth of your AWS business.

Session track: Build & Market (Keynote Room)
Session title: Driving ROI with line-of-business buyers leveraging industry-specific agentic AI solutions
Session description: Eighty percent of enterprises are deploying generative AI, yet only 26% report measurable business value. What separates the leaders? They move beyond generic models to purpose-built, industry-specific agentic AI — and they do it with partners. In this session, Michael Schmidt (Director, Industry Partnerships) and Paul Lyden (Partner Leader, EMEA Industry) share real-world examples from DACH customers who have achieved 3–10x cost-performance improvements by right-sizing their AI architectures. Learn the decision framework for when to stay on frontier models versus when to invest in fine-tuned or custom solutions, and discover how AWS programs like BOX and Agentic Process Transformation help partners build and scale industry solutions that deliver measurable ROI for line-of-business buyers.

Session track: Sell & Grow (Breakout Room)
Session title: Fast Track to Growth: Leveraging AWS Marketplace for Success
Session description: Discover how AWS Marketplace can accelerate your business growth. Explore the latest features and programs designed to simplify and automate operations, streamline procurement, and unlock new revenue opportunities.

Activity 8: Drinks & Networking