Partner Summit Amsterdam

Built to Scale: Your AWS Partner Roadmap (Distribution Partner Event)

Registration & Lunch 

Keynote Speakers:

• Danielle Gorlick, Director of Benelux
• Bhargs Srivathsan, Director, Customer Success
• Stephane Israel, Managing Director European Sovereign Cloud & Digital Sovereignty, AWS
• Axel Clauberg, EMEA Partner Solutions Architect Director
• Ana Romanescu, Benelux Partner Lead

Coffee break

Track: Build & Market
Session title: From Code to Business Model: How Agentic Coding Reshapes Partner-Customer Engagement
Session description: Agentic coding is fundamentally changing how software is built, and with it, how technology partners deliver value. As AI agents take on autonomous roles across the development lifecycle, traditional engagement models are being disrupted. Partners who embrace this shift can evolve from labor-intensive delivery to outcome-driven transformation. This session explores how the AI-Driven Development Life Cycle (AI-DLC) creates new opportunities for partners, and how AWS Experience-Based Accelerations (EBAs) compress months of modernization into days. With real-world examples, we show how Agentic Coding EBAs help enterprises adopt agentic SDLC practices at speed, while partners discover their next-generation service offerings in the process.
Speakers:
Paul Betts, Parnter Solutions Architect, AWS
Michiel Fokke, Enterprise Technologist, AWS
Athina Simon, Enterprise Account Manager, AWS

Track: Sell & Grow
Session title: Are you taking full advantage of AWS partner programmes?
Session description: Are You Unlocking the Full Potential of AWS Partner Programs? The programs and tools available to our partners are evolving in the age of AI — with new mechanisms to grow your business with AWS, amplify your marketing campaigns, and upskill your teams. The growth opportunity is significant for partners who know how to take advantage of it. Our experts will share the latest developments in programs, tools, Go-To-Market, and co-sell with AWS, and invite you to join our distributors Ingram Micro and Westcon Group to concretely explore ways to accelerate the growth of your AWS business.
Speakers:
Sohini Nathoo, EMEA Market Distribtuion, AWS
Paul Willis, Partner Experience Manager, AWS
Ayoub Abattouy, Europe North Distribution Manager, AWS

Track: Build & Market
Session title: Agentic AI That Migrates and Modernizes Code at Scale
Session description: 84% of CEOs say innovation is critical, yet only 6% are satisfied with their results. The migration and modernization gap represents a massive opportunity for AWS Partners — and agentic AI is fundamentally changing how we close it. In this session, discover how AI agents are turning multi-month migration and modernization projects into weeks, automating millions of lines of code transformation, and slashing manual effort by up to 90%. Across VMware, .NET, mainframe, and Java workloads, AWS Transform is delivering outcomes that weren't possible a year ago. Learn how the partners winning today aren't waiting for customers to ask — they're rebuilding their delivery models around agentic AI, showing up with real answers instead of roadmaps.

Track: Sell & Grow
Session title: Fast Track to Growth: Leveraging AWS Marketplace for Success
Session description: Discover how AWS Marketplace can accelerate your business growth. Explore the latest features and programs designed to simplify and automate your workflows.
Speakers:
Serge Durand, EMEA Marketplace Specialist, AWS 

Drinks & Networking