AWS x Formula 1®: Made for This
Together with AWS, Formula 1® and Scuderia Ferrari HP are transforming the future of racing. As Global Partner of Formula 1 and Ferrari Team Partner, AWS is made for innovation—giving drivers and fans alike the record-breaking, pulse-racing action they crave.
Every 200mph straight. Every edge-of-your-seat curve. Historic race tracks designed with absolute precision. Now with AWS generative AI, you can design your own track with strategic recommendations and upgrades from Amazon Nova. Watch Scuderia Ferrari HP drivers Charles Leclerc and seven-time world champion Lewis Hamilton create their own, then take up the AWS Real-Time Race Track challenge to see if you have what it takes to be a champion track designer. Want to see the world’s greatest drivers take on a circuit live? Don’t forget to enter the sweepstakes for a chance to win* a trip to a 2026 Formula 1 Grand PrixTM.
*Terms and conditions apply
Tune in to AWS OnAir live from Imola
Join us on Twitch to experience the cutting-edge intersection of cloud computing and motorsport in a special edition AWS OnAir episode on Friday, May 16 at 9:00 AM PT, featuring an unprecedented look at the transformative partnerships with Formula 1 and Scuderia Ferrari HP. Don't miss this behind-the-scenes journey with special guests and AWS technical experts to learn about how AWS technology is revolutionizing the world's most prestigious motorsport.
Driving innovation on and off the track
The partnership between F1 and AWS began in 2018 when AWS became the Official Cloud and Machine Learning Provider of F1. Over the past seven years, the collaboration has consistently delivered innovations that elevate the on-track competition and the off-track experience for fans. This latest innovation gives you access to live race insights previously reserved for team engineers. Using AWS's cutting-edge AI and machine learning, you'll experiencing F1 through an entirely new lens.
AWS generative AI powers next-generation F1 fan experiences
AWS Real-Time Race Track showcases powerful insights that generative AI can bring to the world’s most competitive businesses. Each turn and straightaway is evaluated with key track components identified along the way.
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Fans design their own custom track with Amazon Bedrock
This innovative generative AI application harnesses the power of Amazon Bedrock to deliver a truly personalized track creation system. Users can draw their own track in any length and shape, getting real-time AI recommendations to create unique racing conditions as they draw. They then choose a location anywhere in the world to inspire the name of their racing circuit, and weather and climate data for the location are used to simulate track conditions.
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Analyze the custom track design with Amazon Nova Pro
When a track is complete, Amazon Nova Pro analyzes the data to produce on-track metrics, including top speed and projected lap time, plus two viable race strategies. The strategies offer performance recommendations focused on tire management: one that is more conservative and one that is more aggressive.
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Talk to Amazon Nova Sonic about race strategy
During track design, have a conversation with the newly released Amazon Nova Sonic to consult the state-of-the-art speech-to-speech model for strategic track design recommendations.
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Amazon Nova Canvas generates a custom race poster
Once the track is designed, share it with friends or download to print. Amazon Nova Canvas, an image generation model that creates professional-grade images from text or image prompts, will create a retro-inspired racing poster.
AWS is Made for motorsports