Bjorn Toft Madsen

As EVP, Global Education Program at EF Education First, Bjorn heads up EF EdTech’s global education platform. Founded in 1965, EF Education First delivers online, hybrid, and offline learning to millions of students worldwide. In his role, Bjorn has spearheaded using cloud technology to generate data and actionable insights that improve the learning experience and personalize each student’s learning journey. Bjorn leads the development of the immersive learning platform, EF STUDIO, by combining a groundbreaking, online classroom with the use of artificial intelligence (AI) that personalizes feedback and learning for millions of students with tailored content, video analysis, and prediction of future needs.

Bjorn has 24 years of experience in technology, with an extensive focus on the gaming sector, which has allowed him to apply his gamification expertise in his work to innovate the education industry. Prior to joining EF, he served as senior technical director at King, where he led the London-based Tech & Data Analytics teams, CTO of Lionhead Studios, and head of CRM, BI & Analytics at Microsoft. He also serves as a member of TIGA's Education Committee, the game industry trade association that accredits undergraduate and postgraduate university courses in the United Kingdom, and works with the Department for Education to ensure UK's education pathways produce viable graduates for the gaming industry.

Understanding how to thrive as a global citizen was baked into Bjorn from a young age, having grown up in a navy family that lived in many different countries during his education years. At EF EdTech he found a new home: A global, united team dedicated to making technology an invisible and seamless part of learning. He is energized by the many areas the EdTech team support across EF and its core mission to put the end user at the heart of everything. Every day is different, but with one singular focus: Pushing forward the way the world learns.

Bjorn earned a Bachelor of Science in Computer Games Technology from Abertay University.

He lives with his family outside London, United Kingdom.