Mercado Libre on AWS
Mercado Libre operates at massive scale with over 10,000 daily deployments across more than 120,000 Amazon EC2 instances, handling over 900 million requests per minute. The company leverages AWS Outposts in their distribution centers for logistics and security operations, enabling them to deliver optimal customer experiences during peak periods while addressing the challenges of operating across Latin America.
Mercado Libre's Cloud Journey
Mercado Libre Reshapes Retail Media with AWS Partner Mutt Data and Stability AI in Amazon Bedrock
[2025] Mercado Libre has partnered with AWS Partner Mutt Data to address the challenge of producing high-performing banner ads with generative artificial intelligence (generative AI), for dozens of thousands of smaller sellers. Mercado Libre developed GenAds, an innovative solution that automates the creation of compelling product images, streamlining the process for sellers and enhancing their market presence with image-generating AI. Through GenAds, Mercado Libre helped small sellers through image generation for advertising, enabling sellers of all sizes to attract customers, increase click-through rates (CTR) by an average of 25%, and boost sales effectively.
AWS re:Inforce | AWS Well-Architected for network security, featuring Mercado Libre
[2024] Join this essential session at AWS re:Inforce 2024 where AWS solution architects Alpana Goolab and Ash, alongside Mercado Libre's Cloud Security Technical Lead Kevin Goldsmit, reveal how AWS Well-Architected Framework drives network security excellence at scale. Through an in-depth exploration of Mercado Libre's journey - Latin America's largest e-commerce platform operating across 18 countries with over 144 million active users - discover how they architected a sophisticated multi-environment security solution handling 300 terabytes of daily traffic across 30,000 microservices.
AWS re:Invent 2024: How Mercado Libre Engineers Achieve a NoOps Experience with Amazon EKS
[2024] This session explores how Amazon EKS and platform engineering can empower developers and drive scalability. Explore the benefits of Amazon EKS and consider platform engineering best practices for building robust internal developer platforms (IDPs). To illustrate these principles, this session showcases a case study of how Mercado Libre used Amazon EKS and platform engineering to power their scalable microservices platform, Fury. Learn how you can leverage these technologies to boost developer productivity, streamline operations, and enable scalable application architectures.
re:Invent Breakout Session with Mercado Libre
[2023] In this session, explore the value story of AWS with examples of transformational business value AWS customers have achieved and the steps they took to achieve it. Learn about research showing that the benefits of AWS adoption can surpass IT cost savings, keeping in mind that TCO is a frequently-cited driver of migrations. Learn how successful companies think about measurable business value in the cloud from migration to modernization, and what you can do to maximize the value of your cloud investments.
Manage and Control your AWS Costs
[2022] Sebastian Barrios, vice president of technology at Mercado Libre, deep dives into how the organization manages costs in the cloud. Key to this is the machine learning algorithms that determine the capacity its teams need in different regions. By automatically scaling up and down according to demand—and taking advantage of Amazon Elastic Compute Cloud (Amazon EC2) Spot Instances—Mercado Libre can control costs and optimize its entire operations across Latin America.
With the reliability of Amazon DynamoDB, we can avoid the cost of downtime.
Oscar Mullin
Director of IT and Head of Core Services, Site Reliability Engineering, and Database Administration, Mercado LibreDiscover more on Mercado Libre's cloud journey
About Mercado Libre
Mercado Libre is a Latin American technology company that offers ecommerce solutions so that individuals and companies can buy, sell, pay, advertise, and ship products through the internet. Mercado Libre uses a suite of AWS solutions that drives ecommerce and supports the rapid growth of its Mercado Pago digital payment platform and Mercado Crédito credit line.
More customer stories
Did you find what you were looking for today?
Let us know so we can improve the quality of the content on our pages