AWS Clean Rooms customers

Omnicom Media Group’s Annalect is a leading marketing services provider that helps brands orchestrate better outcomes using data, technology, and analytics.

Today, it is increasingly challenging for marketers and their partners to collaborate on their collective data assets to deliver personalized customer experiences and measure marketing outcomes. With AWS Clean Rooms, Annalect enables advertisers to collaborate with media partners and advertising companies securely, facilitating planning, activation, and measurement with data access controls to safeguard their data. AWS Clean Rooms supports Annalect’s goal to provide our customers with privacy-enhancing collaboration tools that help drive marketing outcomes more effectively.”

Anna Nicanorova, Chief Technology Officer, Annalec

Ampersand is a leading data-driven TV advertising sales and technology company.

With fragmentation hitting the television industry at a rapid pace, Ampersand helps our customers take a 'Total TV' approach to marketing. We give our customers a holistic view of their local, national, and addressable investments, as well as an understanding of how to optimize their spend. AWS Clean Rooms helps us give marketers comprehensive insight into the largest piece of their media investment, and we do so with state-of-the-art protections that keep customer privacy at the forefront.”

Justin Rosen, SVP Data & Analytics, Ampersand

AppsFlyer is a leading software-as-a-service mobile-marketing analytics and attribution platform.

At AppsFlyer, we are committed to providing our customers with cutting-edge solutions that drive business growth while prioritizing privacy and security. By combining the shared power of AWS Clean Rooms and the AppsFlyer Data Collaboration Platform, which includes our award-winning Data Clean Room, we enable turnkey offerings that empower our global customer base to grow their user base and better personalize their interactions with their customers in a privacy-centric and business-friendly environment.”

Edik Mitelman, General Manager, Privacy Cloud, at AppsFlyer

DIRECTV Advertising works in partnership with brands and agencies to deliver addressable, digital, and data-enabled media solutions across screens that enable a more seamless TV experience for everyone.

At DIRECTV Advertising, we help advertisers reach their audience dynamically across screens. Our business is built on the ability to use data and technology to empower advertisers to identify and reach their most valuable audience, while continuously measuring campaign impact and optimizing toward future campaigns. AWS Clean Room helps us collaborate with our brand and agency partners to facilitate better targeting, activation, and measurement, while maintaining the necessary privacy protection.

Matthew Jamison, Head of Sales Partnerships, DIRECTV Advertising

Kinective Media by United Airlines is a traveler media network offering brands deep and actionable insights through rich, first-party data built on United’s broad traveler audience.

Using AWS Clean Rooms enables us to use our data with our brand advertisers to do closed loop measurement or audience insights without revealing the underlying data. It is a non-negotiable for us to use a clean room like AWS Clean Rooms as it provides the privacy controls needed to be able to work with brands who are thinking about their customers’ privacy first as well. Using AWS Entity Resolution and AWS Clean Rooms is game changing for Kinective Media and our advertisers as we are able to demonstrate value in the market and in return give our customers personalized experiences across their flight journey.

Khatidja Ajania, Director, Strategic Partnerships, Kinective Media by United Airlines

Fox Corporation is a leading producer and distributor of ad-supported content through its sports, news, and entertainment brands. 

“t can be challenging for our advertising clients to figure out how to best leverage more data sources to optimize their media spend across their combined portfolio of entertainment, sports, and news brands, which reach 200 million monthly viewers. We are excited to use AWS Clean Rooms to enable data collaborations easily and securely in the AWS cloud that will help our advertising clients unlock new insights across every Fox brand and screen while protecting consumer data.”

Lindsay Silver, Data and Commercial Technology Senior Vice President, Fox Corporation

DISH Media is a leading TV provider that offers over-the-top internet protocol TV (IPTV) service.

At DISH Media, we empower brands and agencies to run their own analyses of prior campaigns to allow for flexibility, visibility, and ease in optimizing future campaigns to reach DISH Media's 31 million consumers. With AWS Clean Rooms, we believe that advertisers will benefit from the ease of use of these services with their analysis, including data access and security controls.

Kemal Bokhari, Head of Data, Measurement, and Analytics, DISH Media

TVNZ is New Zealand’s state-owned, commercially funded broadcaster.

If you want viewers to pay attention to your ads, you must show them personalized offers that resonate with their needs. AWS Clean Rooms enables us to do this by working with our advertisers to deliver personalization while protecting customer data. Our advertising partners can set up AWS Clean Rooms at low cost in just a few minutes, creating an environment for us to collaborate and analyze data securely to drive innovations that excite our audiences. We’re mindful of our requirements in this area, and we’re excited to be offering innovation while working in a future-fit and privacy-centric way.

Rob Hutchinson, General Manager of Digital, Commercial, TVNZ

Comscore is a measurement and analytics company that brings trust and transparency to media.

As advertisers and marketers adapt to deliver relevant campaigns leveraging their combined datasets while protecting consumer data, Comscore’s Media Metrix suite, powered by Unified Digital Measurement 2.0 and Campaign Ratings services, will continue to support critical measurement and planning needs with services like AWS Clean Rooms. AWS Clean Rooms will enable new methods of collaboration among media owners, brands, or agency customers through customized data access controls managed and set by each data owner without needing to share underlying data.

Brian Pugh, Chief Information Officer, Comscore

Amazon Marketing Cloud (AMC) is a secure, privacy-safe clean room application from Amazon Ads that supports thousands of marketers with custom analytics and cross-channel analysis. Builders can use AMC APIs to create their own offerings, while analysts can interact with a user interface available through the Amazon Ads console.

Providing marketers with greater control over their own signals, while being able to analyze them in conjunction with signals from Amazon Ads, is crucial in today’s marketing landscape. By migrating AMC’s compute infrastructure to AWS Clean Rooms under the hood, marketers can use their own signals in AMC without storing or maintaining data outside of their AWS environment. This simplifies how marketers can manage their signals and enables AMC teams to focus on building new capabilities for brands.

Paula Despins, Vice President of Ads Measurement, Amazon Ads