Category: Generative AI

Introduction The advertising industry is experiencing an exciting transformation thanks to generative AI (GenAI) tools that are revolutionizing campaign creation, digital ad generation, and marketing asset localization. While these innovations present incredible opportunities to streamline workflows and boost creativity, many organizations are navigating questions about which tools to implement, how to effectively integrate them into […]

The GDS Manufacturing Summit held in New Orleans in 2024 brought manufacturers, state legislators and partners to tackle current developments in the manufacturing industry. One of the most pressing questions discussed was how Artificial intelligence (AI) and generative AI (GenAI) are redefining manufacturing. In a survey conducted during the Summit, manufacturing technology leaders ranked the […]

In today’s competitive industrial landscape, providers of industrial machines, such as construction and mining equipment, and factory machinery, look for innovative ways to maximize the potential of their products. By connecting these machines to the cloud with IoT, machine builders gain visibility into how their equipment performs in real-world conditions—understanding utilization patterns, identifying recurring failure […]

The UK motor finance industry faces Complex challenges following the Financial Conduct Authority’s (FCA) review of Discretionary Commission Arrangements (DCA). Financial institutions must now analyze historical lending data, calculate accurate redress amounts, and manage customer communications effectively, all while working with fragmented data sets and tight regulatory deadlines. In this post, we’ll explore how AWS […]

The automotive industry is undergoing a transformative shift as vehicles evolve from purely mechanical systems into sophisticated computing platforms. At the heart of this evolution are software-defined vehicles (SDVs), where software capabilities increasingly drive innovation and differentiation in the industry. Modern vehicles now contain up to 100 million lines of code across multiple electronic control […]

Ogury is a global AdTech leader in Personified Advertising. The company recently launched Ogury One, a breakthrough advertising platform fully built on Amazon Web Services (AWS), which delivers targeting based on personas—anonymized groups categorized by common attributes, interests, and purchase intentions—instead of tracking individuals. Personified Advertising leverages zero-party data collected through large-scale surveys—enriched with billions […]

Introduction National Oil Companies and Country Regulators can use Virtual Data Rooms (VDRs) to create multiple dedicated spaces for each participant in licensing and bidding rounds, offering robust tools for visualization, interpretation, and collaboration. Enhancing these VDRs with generative AI technology can transform how information is handled and analyzed throughout the process. The incorporation of […]

In today’s fast-paced digital world, AUDI AG faces immense pressure to innovate rapidly. In 2023, the Audi Cloud Foundation Services (ACS) team, supported by Storm Reply, launched the first version of their generative AI chatbot solution. This solution was designed to reduce internal knowledge base retrieval time and improve employee productivity. For more details, see […]

We are thrilled to be joining the National Retail Federation (NRF) Big Show: Asia Pacific for its second year from June 3-5, 2025 in Singapore. This year’s theme, ‘Retail Unlimited,’ explores how technology can transform industries and elevate shopping experiences at every touchpoint. Together with Amazon Web Services (AWS), Amazon teams, and AWS Industry Partners, […]

Generative Artificial Intelligence (GenAI) is a disruptive technology that can create new and original content, such as text, images, audio, video, and software code. To realize the full potential of this technology, companies may democratize GenAI through a Global Enterprise Portal (GEP) to support use cases across all business units. GenAI use cases span a […]