Category: Kinesis Data Streams

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

In part one of this series of blog posts, Why CPGs and Logistics Vendors Need a Fleet Management Data Lake, we explained why CPGs and logistics vendors need a data lake for transportation and fleet management. To quickly recap, a data lake is an ideal way to store, manage, and analyze transportation and fleet data […]

As the retail industry tackles dramatic shifts in shopper behavior, broad changes in product assortments, and huge growth in digital orders, innovative merchants are responding to these market shifts with laser-focused, technology-driven customer experience initiatives. We wholeheartedly applaud these efforts. But it’s not enough. Retailers must also focus on back-office store operations to increase automation, […]

No retailer would ever question the importance of data in daily operations. The evolution of operational data in retail decision making—from batch reporting to decision support to business intelligence systems—has been quite profound. Today, adaptive analytic platforms are driving industry innovation so retailers can: Detect critical business signals. Derive the current meaning and predictive insights […]