Tag: Customer Experience

Every day, Amazon Customer Service handles millions of customer contacts across Amazon and its subsidiaries, spanning multiple regions including North America, Europe, South Africa, and Asia Pacific. Managing contact flows at this scale across multiple Amazon Connect instances to accommodate Retail and Amazon subsidiaries required a scalable, programmatic approach. The team set out to maintain […]

Introduction The Multilingual Support Challenge In today’s global marketplace, contact centers face a critical challenge: providing exceptional customer service across multiple languages and dialects. Traditional approaches require hiring multilingual agents or creating language-specific queues, leading to: High Operational Costs: Recruiting and training multilingual agents is expensive and time-consuming Limited Scalability: Difficult to support new languages […]

Introduction The Amazon Connect Customer data lake gives contact centers a central, zero-extract, transform, and load (zero-ETL) location to query contact records, agent performance, conversational analytics, and other data types. However, enabling access requires navigating multiple AWS consoles to associate datasets, accept AWS Resource Access Manager resource shares, configure Lake Formation permissions, and create resource link tables using AWS […]

Why the breadth of your integration architecture determines the capability of your AI agent. Introduction Autonomous resolution through agentic integration is redefining how contact centers operate. Advances in AI reasoning, open integration standards, and composable service design have converged to make something previously impossible now practical: AI agents that autonomously resolve complex, multi-system customer issues […]

Introduction For NatWest Group, one of the UK’s largest banks, delivering consistent customer experience consistently is both a business priority and a regulatory requirement. Maintaining uninterrupted service across customer experience operations is fundamental to the bank’s ability to meet its business continuity and disaster recovery obligations. NatWest originally deployed its customer experience platform on Amazon […]

Introduction Siemens Global Business Services (GBS) provides shared services and business process support across more than 80 countries, handling finance, procurement, HR, sales operations, and digital services for all Siemens business units. Their inbound contact operations manage a wide range of topics — from order and delivery management to employee lifecycle queries and technical support […]

Picture a summer thunderstorm in July that grounds flights across a major hub. Hundreds of travelers are stranded overnight. At most hotels, the calls start coming in. People wait on hold to extend a stay, move a checkout, or rebook a room they can no longer reach in time. Lily doesn’t call. The hotel texts […]

You’re on vacation and your card gets declined. You’re at dinner with your family in a country you’ve never been to, staring at a bill you can’t pay. You’re wondering if it will work for the cab ride home. No text comes through, no notification, no call. You call your bank. The IVR asks how […]

Platform migrations are technical events with real customer experience consequences. With Amazon Pinpoint reaching end of support on October 30, 2026, teams managing millions of customer touchpoints face an architectural question: where do we go, and how do we bring everything we’ve built with us? The migration isn’t simple. Data has dependencies. Capabilities overlap in […]

We’re Willing to Be Misunderstood  At Amazon, one of our leadership principles is Customer Obsession and sometimes that means making decisions that feel counterintuitive in the short term but deliver exponential value over time. We’re willing to be misunderstood for long periods if it means building the right foundation for our customers’ future. If you’re […]