AWS Contact Center
Tag: Amazon Connect
Boost customer service with Amazon Connect AI-enhanced email workflows
1. Introduction Amazon Connect Email delivers built-in capabilities to prioritize, assign, and automate customer service email resolution within Amazon Connect’s unified omni-channel contact center platform. Organizations can manage email interactions alongside voice and chat, route emails based on customer attributes and content, and maintain interaction history within customer profiles. This blog describes how to add […]
Amazon Connect enhances flow modules with 3 powerful new capabilities
At the core of Amazon Connect, the AI-powered customer experience solution from AWS, are flows and modules – flows define the customer journey, while modules serve as reusable building blocks that streamline operations. Today, we’re announcing three new capabilities that make flows and modules more powerful, flexible, and maintainable than ever before. These enhancements address […]
How Blink by Amazon streamlined contact center reporting using AWS Glue Zero ETL
Organizations have long faced challenges in managing large contact center workforces. One key issue is maintaining data consistency between Customer Relationship Management (CRM) systems and reporting tools. Contact center supervisors face multiple pain points. These include manual data extraction, time-consuming Extract, Transform, and Load (ETL) developing and maintaining processes, and the need for frequent updates […]
Securely implement enterprise-ready video calling in Amazon Connect
Introduction Video calling capabilities in Amazon Connect enable organizations to provide face-to-face interactions between human agents and customers. However, organizations must be mindful of implementing this feature securely while ensuring proper authentication. In this blog post, we will demonstrate how you can easily and quickly set up secure video calling in Amazon Connect with end-user […]
Inside Amazon Connect: The evolution of a disruptor
Amazon Connect is an AI-powered customer experience solution that enables superior outcomes at a lower cost. Since its 2017 public launch, Amazon Connect has become an AI leader, transforming how organizations of all types interact with their customers. In the Q3 2025 earnings report last week, Amazon announced a significant milestone: Amazon Connect achieved a […]
Simplifying banking self-service at NatWest using Amazon Connect and Amazon Lex
Introduction As one of the UK’s leading financial institutions, NatWest Group delivers a wide range of banking services across retail, commercial, and private banking sectors. The bank faced a significant challenge in modernising their contact center operations from their existing legacy platform, in managing their Natural Language Call Steering (NLCS) engine, which needed to process […]
Preserve interaction context across channels with Amazon Connect and Amazon Lex
Today’s customers like to interact with organizations through their preferred communication channels, such as voice calls, web chat, mobile apps, SMS or iMessage, and various social media platforms like Facebook and X. The channel of choice often depends on the customer’s current circumstances. For example, someone can initiate a voice call from the office and […]
AWS re:Invent 2025: Reimagining customer experience with Amazon Connect
Mark your calendars for AWS re:Invent 2025! This December 1-5, as AWS brings together visionary leaders, technical innovators, and industry pioneers in Las Vegas, the Amazon Connect team is gearing up for an immersive exploration into the future of intelligent customer experiences. After a transformative year for AI, re:Invent 2025 is your opportunity to discover […]
Route emails to multiple Amazon Connect instances using SES Mail Manager
Global enterprises often design their customer service architecture using multiple Amazon Connect instances across regions – for example, using US region instances for US customers and EU region instances for EU customers. These organizations frequently need to route emails from a single domain to different regional Amazon Connect instances. This blog post demonstrates how Amazon […]
AI-powered virtual agents: Automating complex business processes
Organizations across industries struggle with labor-intensive verification and data collection processes that require manual follow-ups, phone calls, and email exchanges. These workflows consume time and resources, often taking days to complete verification tasks while generating high operational costs. Manual processes involve multiple touchpoints, repeated attempts to reach contacts, and documentation requirements that create operational bottlenecks […]








