AWS Contact Center

Category: Amazon Connect

AI-powered virtual agents- Automating complex business processes

AI-powered virtual agents: Automating complex business processes

Organizations across industries struggle with labor-intensive verification and data collection processes that require manual follow-ups, phone calls, and email exchanges. These workflows consume time and resources, often taking days to complete verification tasks while generating high operational costs. Manual processes involve multiple touchpoints, repeated attempts to reach contacts, and documentation requirements that create operational bottlenecks […]

Using Amazon Connect Customer Views to provide one-click customer voice messages when outbound calling

If you are running outbound campaigns or making manual outbound calls, agent time can be occupied leaving standard or customised messages on calls answered by voicemail systems. This presents two challenges that impact contact center operations: Loss in Agent Productivity – when agents must wait for voicemail systems to complete their greetings and manually leave […]

Implementing Responsible AI in Contact Centers with Connect AI Agents Guardrails

The integration of artificial intelligence in contact centers has revolutionized customer service, enabling faster response times, more consistent support, and enhanced agent productivity. However, with this transformation comes a critical responsibility: ensuring AI systems operate safely, ethically, and in compliance with regulatory requirements. Connect AI Agents Guardrails represents a significant advancement in responsible AI deployment […]

Business user is the new architect of customer experience. No code required

Picture a summer thunderstorm in July that grounds flights across a major hub. Hundreds of travelers are stranded overnight. At most hotels, the calls start coming in. People wait on hold to extend a stay, move a checkout, or rebook a room they can no longer reach in time. Lily doesn’t call. The hotel texts […]

Deflection is Dead. Resolution is King.

You’re on vacation and your card gets declined. You’re at dinner with your family in a country you’ve never been to, staring at a bill you can’t pay. You’re wondering if it will work for the cab ride home. No text comes through, no notification, no call. You call your bank. The IVR asks how […]

From Amazon Pinpoint to Amazon Connect With Customer Experience Intact

Platform migrations are technical events with real customer experience consequences. With Amazon Pinpoint reaching end of support on October 30, 2026, teams managing millions of customer touchpoints face an architectural question: where do we go, and how do we bring everything we’ve built with us? The migration isn’t simple. Data has dependencies. Capabilities overlap in […]

Customer First Callback in Amazon Connect Customer: Priority Preservation, Voicemail Detection, and Zero Reserved Agent Capacity

Introduction Modern contact centers face a persistent challenge: traditional callback systems force a tradeoff between customer convenience and agent efficiency. When agents are reserved for scheduled callbacks, they sit idle waiting, and when customers don’t answer, that capacity is simply wasted. Amazon Connect Customer now natively supports customer first callback architecture that eliminates this tradeoff. […]

Rethinking the Case: How Amazon Connect’s Approach Unlocks the Future of Customer Service

We’re Willing to Be Misunderstood  At Amazon, one of our leadership principles is Customer Obsession and sometimes that means making decisions that feel counterintuitive in the short term but deliver exponential value over time. We’re willing to be misunderstood for long periods if it means building the right foundation for our customers’ future. If you’re […]

Optimize activity placement in Amazon Connect Customer scheduling

1. Introduction When you manage a contact center schedule, you face a recurring challenge: fitting non-phone activities (coaching sessions, team meetings, training blocks, and one-on-one reviews) into agent schedules without degrading service levels. These activities support agent development, compliance, and operational goals, but every minute an agent spends in a coaching session is a minute […]

Amazon Connect Customer: China Calling Compliance Best Practices

Amazon Connect Customer: China Calling Compliance Best Practices

Maintaining compliant calling operations to China (country code +86) presents significant challenges for global businesses as telecommunications regulations continue to evolve. If your organization relies on Amazon Connect Customer for customer communications to Chinese destinations, understanding and implementing compliance best practices helps you avoid service disruptions and protect your customer relationships. A global travel services […]