AWS Marketplace

The Total Economic Impact™ of using AWS Marketplace, a commissioned study by Forrester Consulting

Organizations across industries face growing complexity in procuring and managing software, data, and professional services. A new study from Forrester reveals how organizations achieved significant time and cost savings through AWS Marketplace.

Overview

The Forrester Total Economic Impact™ of AWS Marketplace study provides data to show the time and cost savings achieved when organizations use AWS Marketplace to find, try, buy, deploy, and manage software, data, and professional services from AWS Marketplace. From Forrester, “The purpose of this study is to provide readers with a framework to evaluate the potential economic impact of AWS Marketplace on their organizations.”

To develop this framework, Forrester interviewed decision-makers at global enterprises and surveyed small to medium-sized business (SMB) and public sector respondents across global regions and industries who had experience using AWS Marketplace. Forrester aggregated the experiences of the interviewees and combined the results into a single composite organization that is an enterprise organization with 10,000 employees and revenue of multiple billions per year. The full study also includes a spotlight dedicated to results from an SMB and public sector survey.

Key findings based on the composite organization include:

  • 377 percent return on investment (ROI), with payback within 6 months
  • 70 percent reduction in solution discovery time
  • 60 percent faster procurement processes
  • 30 percent acceleration in time-to-market with deployment efficiencies

Beyond process improvements, organizations reported cost savings through spending in AWS Marketplace, which was enabled through promotional offers, free trials, and pay-as-you-go pricing. These benefits might scale based on the number and size of transactions when using AWS Marketplace.

A cloud FinOps lead for an online food delivery company reiterated these benefits, sharing, “AWS Marketplace improves productivity of various teams because it provides us a single-pane-of-glass view into answering questions around vendors we currently are in contract with, what the terms and conditions are, what the payment schedule looks like. It provides us with financial controls because we know that every purchase has to go through a well-defined process, centered around AWS Marketplace.”

Alongside the benefits highlighted from the composite organization, this study surveyed 419 SMBs and public sector organizations across the globe. The survey found that these organizations also reported shorter pre-purchase time, faster procurement cycles, and cost savings.

Next Steps

Learn more about AWS Marketplace and the features that enable organizations to save time and reduce costs by:

About the author

Jenna Aery

Jenna Aery is the customer experience (CX) and web strategy lead for AWS Marketplace. She enjoys translating customer feedback into actionable strategies, from content development to new feature launches. Outside of work, she loves spending time with her family, swimming, baking, and exploring new places.