Category: Intermediate (200)

Partners have used customer relationship management (CRM) systems and integrated with AWS Partner Central to streamline co-selling, manage leads, and share opportunities. In this post, we demonstrate how you can adopt an agentic workflow into your current systems and present a view of what AWS sees from the shared data. The use case illustrates how you can use AWS Partner Central agents to query your data and opportunities, and how partners are guided to provide the necessary information.

This post is the first in a three-post series covering how to register as a seller in AWS Marketplace in the AWS European Sovereign Cloud. AWS Marketplace in the AWS European Sovereign Cloud currently supports two product types: software as a service (SaaS) and Amazon Machine Image (AMI) products.

AWS first-party Professional Services are now available directly in AWS Marketplace, bringing agentic AI–led data center migration, application modernization, generative AI implementation, and cloud optimization backed by deep-rooted AWS expertise to where millions of customers already discover solutions.

In this post, we explore how you can use EventBridge to create specific rules based on event data and define targeted actions to automate your workflows.

This post demonstrates how Securiti’s five-step governance framework is applied when implementing the Security for Amazon Q solution.

This post explains how FCR enables robust cloud connectivity, examines key benefits and use cases, and helps you to get started with deploying this solution.

This post guides you through the integration requirements for listing your SaaS product in AWS Marketplace. It serves as a complement to our existing resources, including a SaaS quick start, supporting documentation, and labs.

A 2025 IDC study, commissioned by AWS, found that AWS Marketplace sellers who implement the COSS framework achieve 31% faster AWS Marketplace sales growth compared to other sellers. We will discuss and expand on best practices for COSS pillar 4: Partner commitment to AWS Marketplace revenue.

The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.

The financial services industry is leveraging AI to transform how financial institutions serve their customers. Learn more about agentic AI in financial services and how AWS Marketplace is your trusted source to discover, buy, and deploy AI agent solutions from Partners.