AWS Marketplace

Category: Media Supply Chain & Archive

Media, Entertainment, Games, and Sports: Harness the cloud to accelerate innovation with AWS Marketplace

Media, Entertainment, Games, and Sports: Harness the cloud to accelerate innovation with AWS Marketplace

At National Association of Broadcasters (NAB) Show 2025, I moderated a panel discussion where industry leaders shared their cloud transformation journeys. This expert panel revealed practical strategies that address today’s complex media challenges.

Fuel audience growth using media supply chain innovation

Ian recently led a webinar exploring how the media supply chain enables seamless content creation, acquisition, delivery, and revenue generation amid shrinking timelines and budgets. Brian LaKamp, EVP, Media Supply Chain at Paramount, and Fabric CEO Rob Delf, illustrated how Fabric empowered Paramount to unify title management, ensuring quality metadata. This post highlights key takeaways from the webinar, including an overview of real-world examples.