Category: Marketing & Advertising

AWS RTB Fabric is a fully managed service designed for real-time bidding advertising workloads that enables AdTech companies to connect with their supply and demand partners through a dedicated, high-performance network environment, delivering single-digit millisecond performance and up to 80% lower networking costs compared to standard cloud connections while eliminating the need for colocation infrastructure or upfront commitments.

Advertisers can now leverage first-party data with Amazon Marketing Cloud on AWS Clean Rooms, enabling differentiated insights, audience discovery, and effective campaign planning and measurement while maintaining data privacy.

Starting today, you can use AWS Clean Rooms Differential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior differential privacy experience is needed to help you prevent the reidentification of your users. AWS […]

Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new capability, you can generate predictive insights using ML models while continuing to protect your sensitive […]

Companies across multiple industries, such as advertising and marketing, retail, consumer packaged goods (CPG), travel and hospitality, media and entertainment, and financial services, increasingly look to supplement their data with data from business partners, to build a complete view of their business. Let’s take a marketing use case as an example. Brands, publishers, and their […]