AWS News Blog

Category: Industries

Transform live video for mobile audiences with AWS Elemental Inference

AWS Elemental Inference is a fully managed AI service that automatically transforms live and on-demand video broadcasts into vertical formats optimized for mobile and social platforms in real time, enabling broadcasters to reach audiences on TikTok, Instagram Reels, and YouTube Shorts without manual editing or AI expertise.

Introducing AWS RTB Fabric for real-time advertising technology workloads

AWS RTB Fabric is a fully managed service designed for real-time bidding advertising workloads that enables AdTech companies to connect with their supply and demand partners through a dedicated, high-performance network environment, delivering single-digit millisecond performance and up to 80% lower networking costs compared to standard cloud connections while eliminating the need for colocation infrastructure or upfront commitments.

Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available

Advertisers can now leverage first-party data with Amazon Marketing Cloud on AWS Clean Rooms, enabling differentiated insights, audience discovery, and effective campaign planning and measurement while maintaining data privacy.

AWS Clean Rooms Differential Privacy enhances privacy protection of your users’ data (preview)

Starting today, you can use AWS Clean Rooms Differential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior differential privacy experience is needed to help you prevent the reidentification of your users. AWS […]

AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)

Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new capability, you can generate predictive insights using ML models while continuing to protect your sensitive […]