Tag: Customer 360

Learn more about how MoEngage integrated their customer engagement platform with Amazon Connect, creating a connected customer experience ecosystem. The integration combines MoEngage’s data-driven insights and omnichannel capabilities with Amazon Connect’s AI-native contact center to deliver context-aware interactions across all touchpoints. Organizations gain a 360-degree view of customers, orchestrate connected journeys, and transform reactive customer service into proactive, personalized experiences that drive satisfaction and measurable business outcomes.

This post will explore what a composable CDP is and why organizations are embracing this new approach to data activation. Additionally, it will explain how organizations can integrate GrowthLoop’s composable CDP platform with their existing AWS infrastructure to enable an AI-powered feedback loop for smarter campaign activation.

Building a true Customer 360 requires gaining a comprehensive view of customer behavior and preferences by aggregating data from all of these sources, and more. With a single source of truth, a true Customer 360 delivers complete a real-time customer view to all parts of the organization—sales, marketing, service, support, etc. This consistent and contextual insight can help enterprises delight customers with personalized experience and timely offers through each touch point in the customer journey.