Tag: Customer 360

This post will explore what a composable CDP is and why organizations are embracing this new approach to data activation. Additionally, it will explain how organizations can integrate GrowthLoop’s composable CDP platform with their existing AWS infrastructure to enable an AI-powered feedback loop for smarter campaign activation.

Building a true Customer 360 requires gaining a comprehensive view of customer behavior and preferences by aggregating data from all of these sources, and more. With a single source of truth, a true Customer 360 delivers complete a real-time customer view to all parts of the organization—sales, marketing, service, support, etc. This consistent and contextual insight can help enterprises delight customers with personalized experience and timely offers through each touch point in the customer journey.