AWS Partner Network (APN) Blog

Tag: AWS Partner Solution

The Future of Hyper-Personalization Powered by Braze and AWS Generative AI

The Future of Hyper-Personalization Powered by Braze and AWS Generative AI

Hyper-personalization is transforming digital marketing and enhancing customer experience. This blog post explains how the Braze customer engagement platform, augmented by Amazon Web Services (AWS) Generative AI services, revolutionizes your brand-customer interactions. By integrating Braze with AWS’s advanced AI capabilities, you can forge more meaningful, real-time connections with your customers. Using Amazon Bedrock, Braze creates highly personalized content that adapts to your customers’ individual preferences and behaviors in real time. This approach facilitates tailored messaging, recommendations, and interactions that resonate deeply with each user, driving immediate engagement, long-term loyalty, and revenue growth. In this post, we’ll explore how strategically integrating Braze and AWS transformed customer engagement strategies, fostering a more personalized and profitable customer journey.

Protect DeepSeek model deployments with Protect AI and Amazon Bedrock

As organizations rapidly adopt generative AI models in enterprise workflows, they face increasing security risks such as prompt injection attacks, model poisoning, and data extraction vulnerabilities. This blog demonstrates how Protect AI’s Guardian and Recon tools integrate with Amazon Bedrock to secure DeepSeek model deployments.

Simplifying Cloud Governance and Regulatory Compliance with ServiceNow and AWS

Explore how ServiceNow’s Cloud Account Management (CAM) provides visibility across customers AWS environments to solve common cloud management challenges and help IT Operations teams deliver a more controlled, cost-efficient, and compliant cloud environments. CAM supports critical functions like account suspension, reactivation, and certification to ensure compliance with security and governance standards. By automating workflows and providing visualization tools, ServiceNow CAM enhances operational efficiency, reduces manual overhead, and strengthens security for managing AWS Accounts at scale

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AI-Driven DevOps: Quality and Compliance with Inflectra and Amazon Bedrock

In today’s fast-paced digital landscape, the integration of AI in DevOps is changing how organizations balance innovation with compliance requirements. Generative AI tools have enhanced developer productivity, with estimates suggesting up to 45% improvement in efficiency, while creating new challenges for quality control and regulatory compliance. Through solutions like SpiraTeam from Inflectra, organizations can now leverage AI to modernize their quality and compliance processes while maintaining rigorous safety standards, particularly crucial for regulated industries like healthcare, finance, and utilities.

Event-driven Composable CDP Architecture Powered by Snowplow and Databricks

Event-driven Composable CDP Architecture Powered by Snowplow and Databricks

As customer expectations evolve and data volumes grow exponentially, organizations face unprecedented challenges in managing and activating customer data effectively. Snowplow, a behavioral data collection platform, combined with Databricks Lakehouse platform, creates a scalable foundation for building a next-generation composable CDP on AWS. This solution enables organizations to collect, process, and activate customer data at scale while maintaining complete data ownership and control.

Modernize your MES Workloads using Containers: Körber’s Werum PAS-X MES Suite on AWS Outposts

Modernize your MES Workloads using Containers: Körber’s Werum PAS-X MES Suite on AWS Outposts

Life sciences manufacturers face challenges in maintaining consistent production operations while meeting strict regulatory requirements. Many customers need to run their Manufacturing Execution Systems (MES) on-premises, but still want to benefit operationally from using managed cloud services and maintaining a consistent software stack across their on-premise and cloud environments. AWS Outposts is a family of fully managed solutions delivering AWS infrastructure and AWS services into virtually any on- premises, colocation, or edge location for a consistent hybrid experience.

Next-Gen Patient Monitoring with Vivalink’s Intelligent Biometrics Platform and AWS

The challenge for clinicians involves the secure management and analysis of patient data from various medical sensors and monitoring devices. Learn how Vivalink’s Biometrics Data Platform on AWS is transforming patient care through secure, scalable, and intelligent biometric data management.

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Building a Cloud Native File System with Cloud Native Qumulo and Amazon S3

This blog explores how Cloud Native Qumulo (CNQ) on AWS enables organizations to modernize and scale their cloud-based file storage infrastructure. By leveraging AWS’s cloud-native architecture, CNQ ensures compatibility across hybrid environments, providing cost-efficient, high-performance storage solutions for demanding workloads, including AI, HPC, and large-scale data management.

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Streamline mNGS analysis with Micronbrane Medical and Basepair on AWS

Micronbrane Medical partnered with Basepair, an AWS Partner Network member, to develop PaRTI-Seq Analysis, a streamlined mNGS platform that overcomes traditional metagenomic sequencing challenges through user-friendly bioinformatics analysis. This white-labeled, secure, and affordable solution processes complex genomic data in just 30 minutes, allowing laboratory without advanced programming or computing skills to access advanced metagenomic analysis.

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How AWS and Intel make LLMs more accessible and cost-effective with DeepSeek

AWS and Intel are collaborating to make Large Language Models (LLMs) more accessible and cost-effective for enterprises by running Small Language Models (SLMs) directly on CPUs. By offering distilled versions of models like DeepSeek-R1, they enable efficient, cost-effective deployments that maintain high performance while running on standard hardware.