Showcase Your Expertise with New AWS Specialization Badge Categories

By Chris Butler, Sr. Launch Product Manager – AWS

In today’s dynamic cloud landscape, customers are seeking providers who can address their unique business needs—but finding the right expertise can be complex amongst many cloud solutions and providers.

A Canalys study shows that deep expertise plays a big role in customer selection—87% of customers highlight AWS Specializations as a top three criteria for Partner selection, with 60% ranking it their primary deciding factor.

To help Partners better showcase their validated expertise and meet customer demands, we’re excited to announce that AWS Specialization badges now include categories. Partners can now display badges that show both their specific Specialization and its corresponding category—making it easier for customers to identify and select Partners with the expertise for their unique business need.

This enhancement, developed in response to Partner feedback, brings greater clarity and value to both our Partners and their customers.

Highlight your AWS expertise

AWS Specializations validate a Partner’ technical proficiency and proven customer success across specific industries, use cases, and workloads, visually represented by their AWS Specialization badge.

Partners feature badges prominently in their marketing materials, event displays, social media posts, and customer-facing collateral. With the addition of categories, Partners can now communicate their specific areas of expertise more effectively at a glance.

The addition of categories to AWS Specialization badges delivers several key benefits:

• Improved visibility of specialized expertise in marketing materials, enabling customers to quickly identify and select Partners with validated capabilities.
• Enhanced differentiation through category badges that showcase unique expertise and help attract targeted business opportunities in an increasingly competitive cloud market.

Create your Partner Badge

This feature is available to Partners who maintain an AWS Specialization with categories. To generate updated badges, log in to AWS Partner Central, navigate to the “Market” tab and select “Badge Manager”.

The new category listing feature is seamlessly integrated into the “Create New Badge” process within Badge Manager, streamlining your marketing experience in Partner Central.

Figure 1 – Select the designation category in Badge Manager.

We encourage all AWS Specialization Partners to generate their updated Partner Badge in Partner Central to start using in their marketing materials.

For questions or support, reach out to your AWS Partner representative.