Securing AI: AWS Marketplace and Partner Solutions from Adoption to Protection

By Ella Gille, Sr. Partner Integration Leader – AWS
By Anna Sarnek, North America Startups and Venture Capital Cyber Lead, Startup Business Development – AWS
By Riggs Goodman, WW Security & Identity Sr. PSA – AWS
By Gilson Wilson, WW Leader, Security Competency – AWS

Organizations across industries are rapidly adopting generative AI technologies, with an AWS Study: Generative AI Adoption Index showing that 45% of IT decision-makers rank generative AI tools as their top budget priority for 2025. These organizations are leveraging large language models (LLMs) and foundation models (FMs) to create innovative applications that transform customer and employee experiences.

However, this technological advancement brings significant security challenges around data privacy, model integrity, and system availability.

In this post, we’ll explore how AWS Partners help organizations secure their generative AI initiatives and leverage AI-powered security solutions to streamline security measures while fostering innovation at scale.

Generative AI security landscape

While generative AI brings transformative benefits across business units, it also introduces complex security challenges that demand specialized expertise. Organizations face challenges in data privacy, model integrity, system availability, potential abuse, and threat detection. AI-specific vulnerabilities like model poisoning, prompt injections, insecure output handling, and data leakage require innovative security solutions to identify and mitigate risks across the entire AI workload, including models, tools agents, datasets, and other deployment resources.

The path to implementation isn’t without obstacles—according to the same AWS Study, organizations identify lack of skilled AI workforce as the biggest barrier (55%) preventing them from taking generative AI experiments into production. With 65% of organizations planning vendor collaboration for deployment, AWS Partners are emerging as key enablers of secure AI transformation.

Securing AI environments with AWS Security Competency Partners

A Canalys study shows that 87% of customers highlight AWS Specializations as a top three criteria for Partner selection. The AI Security category for AWS Security Competency Partners helps customers easily identify Partners with deep experience in securing AI environments.

The AI Security category addresses security concerns identified by NIST, MITRE, and OWASP’s top 10 for LLM applications, such as model poisoning, hallucination, prompt injections, and data leakage.

Partners in the AI Security category are validated for their deep technical expertise and proven customer success in key areas like AI data privacy protection, threat detection and response, model integrity, system availability, and abuse prevention.

Figure 1: AWS Security Competency Partners with AI security solutions. 

AWS Partners with AI security solutions can learn more about achieving the AWS Security Competency by reviewing the Program Guide in AWS Partner Central. Security Competency Partners receive access to a private strategy session and guided co-selling series. Explore the Benefits Guide to learn more (login required).

Customers looking to work with an AWS Security Competency Partner can explore AI security solutions.

New! Security Competency ISV solutions integrate with MSSP Competency

At re:Inforce 2025, we announced enhancements to the AWS MSSP Competency. The updated Competency reflects today’s security needs and embraces cutting-edge AI capabilities. As part of this update, AWS MSSP Competency Partners have the option to showcase how they integrate validated ISV solutions from AWS Security Competency Partners into their managed security services.

This visibility helps AWS customers identify which MSSP Competency Partners can effectively manage their existing third-party security tools as part of a comprehensive security solution. Customers can explore validated AWS MSSP Competency Partner solutions by category.

AI security solutions in AWS Marketplace

AWS Marketplace has evolved into a centralized destination for discovering software, data, and services from thousands of AWS Partners—from industry leaders to startups. Organizations implementing AI security solutions benefit from streamlined procurement processes, adaptable pricing structures, and quick deployment options.

Partners with listings in AWS Marketplace address customer’s top AI security concerns, including governance, security posture management, observability, vulnerability management, red teaming, professional services, and more.

Figure 2: AWS Marketplace offers thousands of AI security solutions for customers. 

Additionally, customers can now identify products, including SaaS products, that are 100% deployed on AWS infrastructure with a new “Deployed on AWS” badge in AWS Marketplace. Products with the “Deployed on AWS” badge leverage the strong security posture and operational excellence of AWS infrastructure, can be deployed quickly, and may qualify for additional AWS customer benefits.

Figure 3: Example of a Partner solution with ‘Deployed on AWS’ badge.

Companies are increasingly integrating AI into their cybersecurity infrastructure to strengthen security while improving efficiency. AI-powered solutions help automate threat detection, incident response, and fraud prevention, enabling organizations to enhance their security posture while reducing manual workload.

Customers can discover thousands of Partner solutions available in AWS Marketplace for Security and AI Security.

Take action

As the generative AI landscape continues to evolve, AWS Partners play a crucial role in helping customers secure their AI initiatives. Through AWS’ security-first approach, Partners can build and deliver robust security solutions that enable customers to scale their generative AI applications.

To get started, contact your AWS Partner Development Specialist or AWS account manager to schedule a deep dive consultation.

For customers looking to secure their generative AI initiatives, learn more about AWS Security First approach on the Securing Generative AI with AWS page.