Celebrating Innovation: Announcing the 2025 Amazon Nova Partner Demo Competition Winners

By Christina Johnson, Principal, WW Partner GTM, Amazon Nova
By Aramide Kehinde, Senior PSA, Amazon Nova
By Vishal Srivastava, Senior Generative AI PSA

At the Amazon Nova Partner Demo Competition, held in May and June 2025, AWS Partners showcased innovative solutions using Amazon Nova foundation models (FMs) to address customer challenges across industries.

The competition highlighted how the AWS Partner Network (APN) continues to push the boundaries of what’s possible in generative AI, demonstrating how Amazon Nova’s advanced AI capabilities create business value.

Results

Participants showcased remarkable innovation across a broad range of solutions. Winners were selected by a panel of AWS Generative AI experts based on three key criteria: effective use of agentic workflows, compelling customer use cases, and Amazon Nova Sonic voice-to-voice interactions.

Figure 1: Winners and finalists of the Amazon Nova Partner Demo Competition.

Winner: Tata Consulting Services – Agentic AI for Outpatient Management

Tata Consulting Services (TCS) reimagined how healthcare providers can deliver safe, scalable, and personalized care across the patient journey, through their demo leveraging Amazon Nova models (Nova Lite, Premier, and Sonic) and Amazon Bedrock Agents. The prototype demonstrated improved patient trust and engagement, reduced waiting times, and improved care outcomes through intelligent automation.

“TCS is transforming patient care delivery through Agentic AI embedded across every stage of the patient care value chain,” said Ashok Krish, VP & Head of AI Practice at Tata Consultancy Services. “With the power of Amazon Nova and Amazon Bedrock Agents, TCS enables providers to scale intelligently, enhance safety, and drive meaningful patient outcomes, backed by deep healthcare expertise and strong collaboration with AWS.”

Figure 2: TCS’ Agentic AI for Outpatient Management solution architecture. 

Runner-Up: Trianz Consulting – Reimagining Claims Adjustment

Trianz Consulting’s solution transforms traditional insurance claims processing by leveraging a multi-agent framework powered by Amazon Nova models. The system combines real-time streaming capabilities with hybrid human-AI oversight, accelerating claims processing, reducing operational costs, and improving accuracy and customer experience. Watch a demo.

Figure 3: Trianz’s Agentic AI for Claims Adjustment solution architecture.

Runner-Up: SyncWords – Real-time translation during live stream

SyncWords addresses the challenge of real-time multilingual live streaming by integrating Amazon Nova’s real-time translation capabilities with broadcast-grade subtitle and audio metadata generation. Their Live Captions and Translations solution, available in AWS Marketplace, enables broadcasters and OTT platforms to deliver content in multiple languages simultaneously, achieving 80-90% cost savings compared to traditional methods.

“We’re using Nova models for in production with many customers and we are seeing significant cost savings,” said Ash Shah, CEO of SyncWords. “In translation use cases, we are seeing Nova offer best in class accuracy for Slavic languages.”

Figure 4: SyncWords’ Live Translation solution diagram.

The winning solutions from TCS, Trianz, and SyncWords join other innovative Partner solutions featured on the Amazon Nova page: Accenture, Caylent, Infosys, Monks, Presidio, Sumo Logic, Trellix, Loka, and Quantiphi.

Key insights from the competition

The 120+ submissions revealed clear patterns in generative AI investments, with two industries leading the way:

• Healthcare & Life Sciences: Generated the highest volume of submissions, with solutions for claims processing, AI-assisted regulatory compliance, clinic operations, and integrated patient data management.
• Financial Services: Followed closely with innovations in insurance underwriting, claims processing, data-driven investment analysis, and fraud detection.

Cross-industry trends highlighted Partners leveraging Amazon Nova’s multi-modal capabilities:

• Media Understanding: Partners used Nova’s multi-modal capabilities (Lite, Pro, Premier) for media archive search, video highlights, and content moderation, enabling semantic tagging beyond simple scene detection. “Amazon Nova accelerated our ability to generate real-time, personalized content for sports fans by unlocking next-gen multi-modal tagging at scale,” reports Rog Sherwood, TMEGS Practice Director at Presidio.

• Marketing Innovation: Nova’s creative models (Canvas and Reel) streamlined campaign creation and management through automated image enhancement, and video content generation.

Notable specialized Partner solutions included:

• HCLTech’s EV-Assist – helps electric vehicle drivers locate charging stations.
• Cloud 303’s solution for game development – leverages Nova Sonic to create personalized character personas that respond with varying tone of voice based on in-game context.
• SoftStackers’ sports application – provides real-time commentary for boxing matches using Nova Premier.
• Teleperformance’s voice-enabled customer service solution – leverages Nova Sonic to take customer voice input and call an MCP server that enables web browser actuation. This enables the AI agent to respond with a realistic sounding voice while helping the customer troubleshoot web-based forms.

We thank all AWS Partners who invested time and effort in building and presenting their innovative demos throughout the competition!

About Amazon Nova

Amazon Nova foundation models, launched at re:Invent 2024, deliver frontier intelligence and industry-leading price-performance. Through Amazon Bedrock, businesses can seamlessly build and scale generative AI applications with Nova that are safe, reliable, and cost-effective. The Amazon Nova model family offers:

• Four understanding models: Nova Micro, Nova Lite, Nova Pro, and Nova Premier
• Creative content generation models for image and video generation: Nova Canvas, Nova Reel
• Speech-to-speech model: Nova Sonic
• Computer agents model: Nova Act

These models optimize intelligence, speed, and cost-effectiveness for scaling production workloads.

Get started

Start building with Amazon Nova today to create innovative AI-powered solutions. As a Partner building on Amazon Nova, you can:

• Benefit from significant cost savings and latency improvements
• Access AWS Generative AI GTM support to build solutions
• Get co-marketing support to promote your solution

To learn more, review the Amazon Nova user guide. Partners can explore go-to-market resources in the Generative AI CoE in AWS Partner Central (login required).