Category: Announcements

New agentic capabilities in AWS Partner Central support you at every stage of your selling journey—from identifying the right leads to getting real-time insights and support on every deal you share with AWS. Learn how to build a stronger pipeline, accelerate deal progression, and get real-time qualification on every opportunity.

We’re expanding agentic capabilities in AWS Partner Central that get you ready to sell in days—from automated profile setup and AWS Marketplace listing creation to streamlined Foundational Technical Review validation. Now you can now unlock badging, benefits, and funding faster.

We’re announcing the Amazon Connect Customer Competency, helping customers find validated Partners who can migrate legacy contact centers and build AI-powered customer experiences on Amazon Connect. Benefits include $50K in Marketing Development Funds, AWS Migration Acceleration Program funding, and dedicated co-selling support to accelerate customer transformations.

Customers are shifting toward outcome-based engagements—and they’re willing to pay a premium for Partners who can prove results. We’re introducing the Business Value Realization (BVR) motion, which provides Services Partners with funding, enablement resources, and specialized support to lead post-sales customer success.

We are excited to highlight 169 AWS Partners that received new or renewed specializations in May for our global AWS Competency programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We’re excited to announce the regional 2026 AWS Partners of the Year from Latin America. This year’s award winners have demonstrated exceptional innovation and commitment to customer success. Working side by side with AWS Partners has yielded remarkable results, and we’re excited to build upon these successes as we strengthen our partnerships throughout 2026.

We are excited to highlight 158 AWS Partners that received new or renewed specializations in April for our global AWS Competency program. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We’re excited to announce the regional 2026 AWS Partners of the Year from Asia Pacific and Japan (APJ). This year’s award winners have demonstrated exceptional innovation and commitment to customer success. Working side by side with AWS Partners has yielded remarkable results, and we’re excited to build upon these successes as we strengthen our partnerships throughout 2026.

We’re excited to announce the regional 2026 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year’s award winners have demonstrated exceptional innovation and commitment to customer success. Working side by side with AWS Partners has yielded remarkable results, and we’re excited to build upon these successes as we strengthen our partnerships throughout 2026.

The Attributed Revenue Dashboard in AWS Partner Central brings Partner Revenue Measurement insights to life with automated revenue data by Partner product, AWS service, and billing period. Partners can use these insights to demonstrate impact, sharpen co-sell strategies, and unlock greater AWS investment.