Category: Announcements

AWS Marketplace announces AI Agents and Tools, offering hundreds of agent solutions including pre-built agents, agent tools, and professional services to help enterprises adopt and govern autonomous systems. Partners can now leverage new API-based and container-based delivery methods to package and scale their AI agent solutions directly to AWS customers.

At the 2025 Amazon Nova Partner Demo Competition, AWS Partners showcased innovative solutions using Amazon Nova foundation models to address customer challenges across industries. The competition highlighted Partners’ focus on Healthcare & Life Sciences and Financial Services sectors, leveraging Nova’s advanced AI capabilities.

AWS Specialization badges now include categories, allowing Partners to better showcase their validated expertise and helping customers more easily identify Partners with specific capabilities that match their business needs. The new category listing feature is seamlessly integrated into the “Create New Badge” process within Badge Manager in AWS Partner Central.

The 2025 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 15, 2025.

We are excited to highlight 268 AWS Partners that received new or renewed specializations in June for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We’re excited to introduce new categories for the AWS Government Competency, including citizen services, public safety, and defense and national security, along with new and enhanced benefits like exclusive Government Day events and expanded regional Competency Partner Leadership Circles to help Partners showcase specialized expertise and expand their reach in the government sector.

Forty-five percent of IT decision-makers rank generative AI tools as their top budget priority for 2025. Explore how AWS Partners help organizations secure their AI initiatives through comprehensive security solutions that address data privacy, model integrity, and emerging AI-specific vulnerabilities.

We’re introducing new categories for the AWS MSSP Competency (previously AWS Level 1 MSSP Competency) to help customers easily identify Partners with security expertise based on their unique needs. The new competency categories validate Partners’ abilities to deliver comprehensive security solutions through native AWS services and third-party integrations.

Learn about the latest updates announced at AWS Summit Washington, DC, including enhanced Government Competency benefits and new Partner Transformation Program modules. Discover key programs and resources designed to help AWS Partners build, market, and grow their public sector practice—from co-selling opportunities to digital sovereignty solutions.

The AWS Ambassador Program welcomed 19 new AWS experts in Q1 2025 across seven regions. The AWS Ambassador Program is a vibrant worldwide community of technical experts, known as AWS Ambassadors, who are prominent leaders and passionate about sharing their AWS technical expertise. They author blogs and whitepapers, create and deliver public presentations, and contribute to open source projects. Our Ambassadors evangelize AWS via social media and facilitate peer-to-peer learning by presenting at conferences, leading workshops, and hosting user group events.