Category: Launch

New agentic capabilities in AWS Partner Central support you at every stage of your selling journey—from identifying the right leads to getting real-time insights and support on every deal you share with AWS. Learn how to build a stronger pipeline, accelerate deal progression, and get real-time qualification on every opportunity.

We’re expanding agentic capabilities in AWS Partner Central that get you ready to sell in days—from automated profile setup and AWS Marketplace listing creation to streamlined Foundational Technical Review validation. Now you can now unlock badging, benefits, and funding faster.

We’re announcing the Amazon Connect Customer Competency, helping customers find validated Partners who can migrate legacy contact centers and build AI-powered customer experiences on Amazon Connect. Benefits include $50K in Marketing Development Funds, AWS Migration Acceleration Program funding, and dedicated co-selling support to accelerate customer transformations.

Customers are shifting toward outcome-based engagements—and they’re willing to pay a premium for Partners who can prove results. We’re introducing the Business Value Realization (BVR) motion, which provides Services Partners with funding, enablement resources, and specialized support to lead post-sales customer success.

The Attributed Revenue Dashboard in AWS Partner Central brings Partner Revenue Measurement insights to life with automated revenue data by Partner product, AWS service, and billing period. Partners can use these insights to demonstrate impact, sharpen co-sell strategies, and unlock greater AWS investment.

We’re excited to expand the Business Outcomes Xcelerator (BOX) program to Business Consulting and Advisory Partners, bringing specialized strategic expertise to help customers bridge the gap between AI investment and measurable business outcomes.

We’re introducing new benefits for AWS ISV Accelerate—including Marketing Development Funds, specialized workshops, and AI-powered capabilities—designed to help you maximize co-sell opportunities and accelerate growth with AWS.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2025 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year.

Learn about new innovations announced at AWS re:Invent 2025 that elevate how Partners work with AWS to deliver exceptional customer value. These enhancements to Partner programs, AWS Marketplace, and Partner Services are designed to expand opportunities and drive unprecedented growth across the AWS Partner Network.

New research from the AWS Partner Ecosystem Multiplier (PEM) 2025 Study reveals AWS Partners can achieve up to US$7.13 in services revenue for every US$1 of AWS technology sold. Discover six key strategies to maximize your business value through the AWS Partner Network (APN) and position your organization for success in the growing AI and cloud services market.