Category: Foundational (100)

We’re excited to expand the Business Outcomes Xcelerator (BOX) program to Business Consulting and Advisory Partners, bringing specialized strategic expertise to help customers bridge the gap between AI investment and measurable business outcomes.

We’re introducing new benefits for AWS ISV Accelerate—including Marketing Development Funds, specialized workshops, and AI-powered capabilities—designed to help you maximize co-sell opportunities and accelerate growth with AWS.

AWS Partner Central agents—available in the new AWS Partner Central experience—automate administrative tasks and streamline opportunity management, helping you accelerate co-selling, optimize funding, and move deals forward faster.

AWS Security Incident Response partners are strengthening customer security posture through new integrations that accelerate incident detection, response, and recovery across AWS environments. With enhanced AI-powered capabilities, expanded partner integrations from industry leaders like CrowdStrike, Palo Alto Networks, and SentinelOne, and new consumption-based pricing with a free tier, organizations can now build more robust, scalable incident response programs that reduce mean time to resolution while maintaining comprehensive security controls. Learn how AWS and our Security Incident Response partners are helping customers resolve security incidents faster through coordinated expertise, proven methodologies, and seamless service integrations.

This blog covers a recap of 2025 enhancements to the AWS Specialization Program, including streamlined validation processes that reduced application time by 70%, enhanced AWS Marketplace visibility through badging and co-sell scoring, additional marketing funding, new AI categories, and more.

Tines connects AWS Security Hub with security and IT tools to enrich alerts and automate resolution. Through intelligent workflows, teams can balance human insight with automation to achieve faster, more reliable security outcomes.

Kiwa Digital partnered with Custom D to build CultureQ, a culturally governed platform for preserving Indigenous languages and knowledge. CultureQ is built using Caitlyn, Custom D’s white-label generative AI platform on AWS and powered by Amazon Bedrock. The solution enables secure, community-controlled access to trusted cultural resources while supporting language revitalisation in the digital age.

Enterprise development teams face a critical challenge as they accelerate software delivery through AI-powered tools: maintaining rigorous code quality and security standards without sacrificing development velocity. The SonarQube MCP Server integration with Amazon Q Developer addresses this by performing real-time code quality analysis directly within AI development workflows, enabling developers to identify and resolve potential vulnerabilities earlier in the development lifecycle when issues are less expensive to fix.

“This is My Offer” marks another milestone year of innovation in 2025, featuring 24 new episodes showcasing diverse AWS Partner solutions across the globe. From new industry solutions in Travel and Hospitality to breakthrough Generative AI offerings, discover how AWS Partners are transforming businesses and driving customer success through innovative cloud solutions.

We’re excited to announce the regional 2025 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year’s award winners have demonstrated exceptional innovation and commitment to customer success. Working side by side with AWS Partners has yielded remarkable results, and we’re excited to build upon these successes as we strengthen our partnerships throughout 2026.