AWS Partner Network (APN) Blog

Learn about new innovations announced at AWS re:Invent 2025 that elevate how Partners work with AWS to deliver exceptional customer value. These enhancements to Partner programs, AWS Marketplace, and Partner Services are designed to expand opportunities and drive unprecedented growth across the AWS Partner Network.

Learn about Locobuzz, an AWS Advanced Technology Partner’s cloud-native architecture that integrates AWS services to process 1.2 billion customer interactions annually across 400+ global enterprises. The post details innovations like ResponseGenie™, AgentIQ™, ContextualPulse™, and CMOVerse™ that enable emotionally intelligent, multilingual customer engagement at scale.

Learn more about how MoEngage integrated their customer engagement platform with Amazon Connect, creating a connected customer experience ecosystem. The integration combines MoEngage’s data-driven insights and omnichannel capabilities with Amazon Connect’s AI-native contact center to deliver context-aware interactions across all touchpoints. Organizations gain a 360-degree view of customers, orchestrate connected journeys, and transform reactive customer service into proactive, personalized experiences that drive satisfaction and measurable business outcomes.

This blog covers a recap of 2025 enhancements to the AWS Specialization Program, including streamlined validation processes that reduced application time by 70%, enhanced AWS Marketplace visibility through badging and co-sell scoring, additional marketing funding, new AI categories, and more.

Tines connects AWS Security Hub with security and IT tools to enrich alerts and automate resolution. Through intelligent workflows, teams can balance human insight with automation to achieve faster, more reliable security outcomes.

In this post, we explore how Seagate Technology, Petrosys Group, and AWS have collaborated to create an integrated technology fusion that transforms how oil and gas exploration companies manage, transport, and analyze their critical data assets. This solution addresses the fundamental challenge of connecting subsurface data to high-performance computing (HPC), dramatically reducing time-to-insight while enabling advanced analytical techniques that were previously impractical.

We are excited to highlight 247 AWS Partners that received new or renewed specializations in December for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

Talkdesk Customer Experience Automation (CXA), built on AWS, transforms customer engagement through Agentic AI and large language models. This AI-powered platform helps enterprises automate outcomes, delivering personalized, intelligent service at scale through multi-agent orchestration and real-time data access. Organizations have achieved 50% faster resolution times, improved compliance, and accelerated deployment in regulated industries. By leveraging AWS’s scalable infrastructure, Talkdesk CXA enables consistent experiences across all channels, generates actionable insights, and significantly lowers cost-to-serve—enhancing both customer satisfaction and employee productivity across retail, financial services, healthcare, and public sector organizations.

Kiwa Digital partnered with Custom D to build CultureQ, a culturally governed platform for preserving Indigenous languages and knowledge. CultureQ is built using Caitlyn, Custom D’s white-label generative AI platform on AWS and powered by Amazon Bedrock. The solution enables secure, community-controlled access to trusted cultural resources while supporting language revitalisation in the digital age.

Unlock the secrets to boosting productivity, innovation, and employee engagement by making digital and AI upskilling your organization’s competitive advantage. Discover how leading companies like Terrascope and Kyndryl transformed their teams and business outcomes with AWS-powered learning programs—see the real impact inside.

Discover how Blux, a B2B SaaS startup, successfully implemented their personalized product recommendation service using AWS EKS architecture. Follow their technical journey of building an AI-powered recommendation system that delivers 7x improvement in conversion rates with just 2-3 hours of implementation time.