Digital Customer Experience
Build an end-to-end customer experience journey from mobile to the showroom using digital innovation and personalization to develop new and relevant customer touchpoints for the brand
Increase always-on brand interaction across the automotive customer journey through personalized and engaging digital experiences.
With the rise of on-demand content, automotive brands need a way to better understand customer behavior and offer relevant, personalized experiences based on their lifestyle. AWS helps automotive companies develop and maintain ongoing customer relationships with tools for evaluating campaign effectiveness, tracking attribution, adjusting tactics in real time, and more.
Benefits
Discover customer lifestyle and in-market behaviors
Improve your marketing efficiency using AWS to deliver personalized marketing content, engaging digital experiences, and real-time data analysis and recommendations.
Increase customer conversion using analytics and engagement tools by making intelligent recommendations
Choose from an unmatched breadth of purpose-built services to track billions of advertising and marketing events per day, unify known and unknown customer identities from views to purchases, and visualize results.
Draw insights from big data
Quickly and easily manage data on a massive scale with low latency and use AI to better understand, engage, and acquire customers through personalized marketing.
Render content on demand from the cloud
Feed global marketing engines with high-quality assets that are cloud-based and distributed on demand in real time.
Digital Customer Experience use cases and solutions
Learn more about featured solutions
Get started with select AWS services
Customer stories
Learn how leading automotive companies are transforming their businesses with AWS Digital Customer Experience solutions.
Audi Volkswagen Middle East Improves After-Sales Retention Using Amazon SageMaker
Learn how Audi Volkswagen Middle East used AWS machine learning to improve the customer experience using insights from historical vehicle data.
Read the case study »
BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data
BMW Group uses a data lake to improve customer insights.
Read the case study »
Cox Automotive Builds an Identity Graph on AWS for Post-Cookie Personalization
Cox Automotive scales digital personalization using an identity graph powered by Amazon Neptune.
Watch the video »
Audi Launches European Online Vehicle Reservation in 6 Weeks by Building on AWS
The solution saves Audi 70 percent in costs per month over previous solutions, supports scaling on demand, and is simple to transfer to other sites.
Read the case study »
Formula 1 improves the fan experience with AWS
F1 Insights powered by AWS transforms the fan experience before, during, and after each race.
Learn more »
Resources
Get started
Automotive companies of all types and sizes—from global automakers to startups—rely on AWS. Contact our experts and start your own journey to the cloud today.