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AWS for Automotive

Digital Customer Experience

Build an end-to-end customer experience journey from mobile to the showroom using digital innovation and personalization to develop new and relevant customer touchpoints for the brand

Increase always-on brand interaction across the automotive customer journey through personalized and engaging digital experiences.

With the rise of on-demand content, automotive brands need a way to better understand customer behavior and offer relevant, personalized experiences based on their lifestyle. AWS helps automotive companies develop and maintain ongoing customer relationships with tools for evaluating campaign effectiveness, tracking attribution, adjusting tactics in real time, and more.

Benefits

Discover customer lifestyle and in-market behaviors

White vector outline of a car on top of a tablet device, set against a purple and blue gradient background representing AI and machine learning for the automotive industry. Improve your marketing efficiency using AWS to deliver personalized marketing content, engaging digital experiences, and real-time data analysis and recommendations.

Increase customer conversion using analytics and engagement tools by making intelligent recommendations

Illustration of a laptop, tablet, and smartphone with play buttons on their screens, representing media accessibility on multiple devices over a blue and purple gradient background. Choose from an unmatched breadth of purpose-built services to track billions of advertising and marketing events per day, unify known and unknown customer identities from views to purchases, and visualize results.

Draw insights from big data

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Render content on demand from the cloud

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Get started with select AWS services

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Customer stories

Learn how leading automotive companies are transforming their businesses with AWS Digital Customer Experience solutions.

Audi Volkswagen Middle East Improves After-Sales Retention Using Amazon SageMaker

Audi Volkswagen Middle East logo with text in bold uppercase letters on a plain background. Learn how Audi Volkswagen Middle East used AWS machine learning to improve the customer experience using insights from historical vehicle data. Read the case study »

BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data

BMW Group logo in black text on a white background. BMW Group uses a data lake to improve customer insights. Read the case study »

Cox Automotive Builds an Identity Graph on AWS for Post-Cookie Personalization

Cox Automotive logo Cox Automotive scales digital personalization using an identity graph powered by Amazon Neptune. Watch the video »

Audi Launches European Online Vehicle Reservation in 6 Weeks by Building on AWS

Audi logo consisting of four black interlocking rings on a white background. The solution saves Audi 70 percent in costs per month over previous solutions, supports scaling on demand, and is simple to transfer to other sites. Read the case study »

Formula 1 improves the fan experience with AWS

Formula 1 logo in a bold red and white design, used for promotional or branding materials. F1 Insights powered by AWS transforms the fan experience before, during, and after each race. Learn more »

Innovate with key industry partners

Engage with a global community of AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.

Resources

Get started

Automotive companies of all types and sizes—from global automakers to startups—rely on AWS. Contact our experts and start your own journey to the cloud today.

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