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Generative AI

The Fragrance lab

Build personalized products and campaigns with generative AI

Discover how you can develop custom products and create campaign assets with Amazon Nova foundation models in Amazon Bedrock

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The Fragrance Lab

A unique AWS activation showcased at the Cannes Lions International Festival of Creativity, demonstrating new possibilities to augment creativity with AI-powered innovation

Custom products and campaign assets

Empower your customers to create personalized products that reflect their unique preferences and personality. Then effortlessly create personalized campaign assets that authentically connect your product with your target audience. The Fragrance Lab brings this to life, built with Amazon Nova in Amazon Bedrock

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Create personalized products

Discover a new approach to product personalization with Amazon Nova Sonic, where natural conversations transform into uniquely curated items for your customers. Through simple voice interactions, customers share their stories, preferences, and personality traits, while Amazon Nova Pro intelligently converts these conversations into perfectly tailored products.

Step into The Fragrance Lab, where this comes to life through the art of perfumery. As customers express their preferences through natural conversation, The Fragrance Lab curates fragrance notes - from rich base notes to ethereal top notes. A master perfumer then crafts these selections into a signature scent, creating a truly personal fragrance that reflects each individual's unique character and story.

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Accelerate campaign asset development

Transform personalized products into compelling visual narratives with Amazon Nova Canvas, an image generation model that creates custom campaign assets to capture a product's unique character. Fine-tune the visual mood by adjusting the emotional spectrum, then elevate the campaign with Amazon Nova Reel, which seamlessly converts chosen visuals into engaging, share-ready video content.

For The Fragrance Lab, this means turning the signature scent into an immersive visual experience. Each fragrance's distinct personality - whether it's a mysterious amber accord or a bright citrus blend - is artfully translated into stunning imagery and dynamic videos. Adjust the visual tone from deep, contemplative moods to light, effervescent scenes, ensuring every visual element authentically represents your custom fragrance story.

Creative assets generated with The Fragrance Lab

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Built with AWS generative AI

Discover how to unlock creative possibilities and experiences with AWS AI solutions for advertising and retail

Amazon Bedrock is the easiest way to build and scale generative AI application. It powers The Fragrance Lab and enables the advanced AI features that make the personalized fragrance and marketing asset creation possible. Amazon Bedrock offers a choice of leading models, including Amazon Nova Pro, Nova Sonic, Nova Canvas, and Nova Reel. 

Amazon Nova Sonic engages in natural conversations with customers to understand their personality and preferences. It analyzes these conversations to extract keywords that inform the selection of fragrance notes for custom perfume creation.

Amazon Nova Pro serves as the primary model that powers The Fragrance Lab experience, enabling both fragrance creation and marketing asset generation. Built on Amazon Bedrock, it integrates multiple AI capabilities to deliver a comprehensive personalized experience.

Amazon Nova Canvas generates personalized visual marketing assets that match the user's fragrance profile and preferences. Users can influence the campaign's mood (darker/moodier or bright/playful) to create customized visual campaigns. Amazon Nova Reel creates video versions of advertisements that can be easily shared by users via QR code. The video content is personalized to match the user's fragrance profile and selected campaign mood.