Generative AI

Innovating with generative AI across Amazon

Learn how Amazon is building new generative AI applications on AWS to deliver transformative experiences for our customers and employees

At a glance

generative AI applications that are built or being built inside of Amazon organizations

increase in the accuracy of long-term demand forecasting for inventory management across Amazon Fulfillment Centers

active users of Rufus, Amazon's generative AI powered shopping assistant

Andy Jassy on Amazon's use of generative AI

With generative AI, you don’t need to choose between quality and efficiency—you can have both.

Jay Richman

Vice President of Product and Technology, Amazon Ads

Delivering cost-effective, high-quality experiences

Amazon is continuously evolving its generative AI solutions to deliver tailored customer experiences. This includes Rufus, a real-time shopping assistant, and review highlights, which summarizes customer reviews offline. Amazon combines hybrid ML workflows using Amazon SageMaker and massive-scale, real-time inferencing using AWS chipsets.

Inside Generative AI @ Amazon

Amazon is building new generative AI applications on AWS to deliver transformative experiences for our customers and employees.

Amazon Ads

Amazon IA Shopping Guides

Amazon: Project P.I.

Amazon Web Services

In the News

WSJ: Driving generative AI innovation at scale

Amazon is leveraging generative AI across various businesses to drive innovation and improve customer experiences. Read about their lessons learned including commit to early experimentation, and implement continuous feedback loops.

Equipping sales teams with internally-facing sales assistant

AWS created Field Advisor, a generative AI sales assistant powered by Amazon Q Business, to help AWS sales teams access internal and public knowledge, analyze documents, and receive personalized notifications. The solution helps AWS sales teams save time and devise more effective customer plans.

Delivering frontier intelligence and leading price performance with foundation models

Amazon Nova Canvas and Amazon Nova Reel, are helping Amazon Ads remove barriers leading to new levels of creativity and innovation—like using video advertising, creating display and video campaigns for more products in their catalog, and experimenting with new strategies like keyword-level creative.

Easing administrative workload on primary care providers

One Medical combines in-person care with virtual care through their One Life app for 270 clinics nationwide, delivering technology-powered primary care to transform healthcare with better access and lower costs. Generative AI reduces administrative tasks by 40%, compared to industry standards, to give doctors more time with their patients.

Find something to watch with Prime Video’s new AI Topics feature

Prime Video's AI-powered features offer personalized "What to Watch" recommendations by analyzing viewing history to help users discover relevant content across its library.

AI-powered notebook summarization on Kindle Scribe

The Kindle Scribe combines both reading and writing capabilities, enabling users to take notes on millions of books and documents, create lists, and maintain journals —all powered by generative AI.

All Amazon Generative AI Stories

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