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Our Values

Overview

We believe in building technology that empowers builders, organizations, and communities to solve the world's hardest problems. We start with the needs of our customers—startups, enterprises, individual developers, public institutions—and work backwards from there. Our culture is rooted in long-term thinking, ownership, and a relentless drive to innovate on behalf of customers.

Democratizing access to technology

Bridging the AI and digital skills gap

According to the World Economic Forum, half of all employees globally will need to reskill by 2025 as technology adoption increases. We want to help bridge this gap by giving everyone—regardless of background, education, or social status—the opportunity to build in-demand skills. In addition, we’ve committed to training 2 million people for free on AI by 2025, through a new AWS-led generative AI Udacity scholarship, a new collaboration with the Amazon Future Engineer program, and Code.org to introduce generative AI to young learners, and eight free AWS-developed AI and generative AI courses.

Learn more about Amazon’s AI Ready initiative

Find out more about our skills programs for the public

Supporting startups and small businesses

We launched AWS to rethink IT infrastructure completely, so that anyone – even a kid in a college dorm room – could access the same powerful technology available to the largest and most sophisticated companies in the world. Startups were some of our very first customers, and working with them to solve their problems helped us in our journey to build the cloud. Today, wherever they are in the world and whatever their resources, we have a range of programs and initiatives to support startups and small businesses. These include AWS Activate, which offers startups free tools, resources, and more, to help small companies quickly start using the cloud.

Learn more about AWS Activate

Supporting underrepresented founders

Talent is everywhere. Opportunity is not. We're changing that narrative by helping underrepresented founders accelerate their cloud-based businesses. It’s all part of our efforts to build a more diverse cloud for a more diverse world.

Find out how we’re supporting underrepresented founders through our $30 million AWS Impact Accelerator

Women in technology

We’re building a workplace, and an industry, where women of all backgrounds can thrive. Employee communities dedicated to grow representation within Amazon and AWS include Women in Technology, Women in Engineering, Women in AI/ML (artificial intelligence/machine learning), Women in Big Data, and the mentoring and the mentoring and training program AWS She Builds. With total membership in the tens of thousands, these groups provide women with support and encouragement to take ownership of their careers and pursue their ambitions.

Find out more about we support women in technology

Opening up AI and machine learning to more people

Artificial intelligence (AI) is the  most transformative technology of our generation and a powerful innovation driver. If we are going to unlock the full potential of AI to tackle some of the world’s biggest challenges, we need to make AI education accessible to anyone with a desire to learn. To make sure no one is left behind, we’re providing a range of hands-on learning, scholarships, and mentorship opportunities for people underserved or underrepresented in tech. Our  $10 million global Artificial Intelligence (AI) and Machine Learning (ML) Scholarship program, in collaboration with Intel and Udacity, aims to help underrepresented and underserved high school and college students learn foundational ML concepts to prepare them for careers in AI and ML.

Find out more about the values of AWS

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Through the AWS re/Start program, I learned the skills needed to earn my first AWS certification.
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Ana Rodriguez

AWS re/Start graduate
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If you’re a startup founder, you’re already going to be picked apart for your ideas. You don’t want to be picked apart as a human being as well.
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Ashleigh Wilson

Founder and CEO, Auditmate
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The best technologies, in their conception and execution, consider the most people, so inclusive design matters—which means inclusivity matters. If machine learning is to match its world-changing potential, it requires a diversity of brain power, cultural experience, and creative mindset.
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Adriana Gascoigne

Founder of Girls in Tech

Sustainability

Continuous innovation

We focus on improving efficiency in every aspect of our infrastructure, from the highly available infrastructure that powers our servers, to techniques we use to cool our data centers, and the innovative server designs that deliver services to our customers.

Find out more about our commitment to energy efficiency
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How AWS will return more water than it uses by 2030

Find out how we’re working to reach net-zero carbon emissions across our operations by 2040, and how we’re using energy, water and other resources efficiently.

Learn more about our water stewardship

Supporting customers to reduce carbon emissions

Around the world, customers are using our technology to address climate change and empower communities to make a positive difference. We enable our customers to build sustainability solutions ranging from carbon tracking to energy conservation to waste reduction, and we offer a range of tools to support them—from best practices for designing and running sustainable workloads in the cloud, to our customer carbon footprint tool, a dashboard that provides an overview of the carbon emissions associated with their usage of AWS products and services.

Learn more about how we support organizations of all sizes, across all sectors, to build solutions that meet their sustainability goals
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Sustainability tools for customers

The Amazon Sustainability Data Initiative (ASDI) minimizes the cost and time required to acquire and analyze large sustainability datasets, while the AWS customer carbon footprint tool helps customers track, measure, review, and forecast the carbon emissions generated from their AWS usage.

Learn more about the sustainability tools we offer to customers
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Climate Next: Technologies for Sustainability

This spotlight series from AWS takes you around the world to hear from AWS customers using cloud-based technology and scalable solutions to address climate change and empower communities.

Learn more about how AWS customers are working on solving complex sustainability challenges

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Learn more about AWS

AWS launched with the aim of helping anyone—even a kid in a college dorm room—to access the same powerful technology as the world’s most sophisticated companies.

Find out more about Our Origins
We're committed to making a positive impact wherever we operate in the world.

Find out more about Our Impact
We set out every day to innovate and disrupt the status quo on behalf of our customers and partners. We pride ourselves on pursuing unexpected paths and seeing things from different perspectives.

Find out more about Our People
Thousands of customers and partners around the world use AWS to solve some of the world's biggest challenges.

Find out more about Our Customers and Partners